Housing Wire

APRIL 20, 2022

Bonnie Williamson never intended to be a real estate agent. Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. In their place are slick videos, glossy Instagram marketing photos and digital business cards. “I

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

AUGUST 4, 2023

Achieving success as a real estate agent requires more than simply understanding the mechanics of the job. Here are 10 essential skills every real estate agent should possess. Here are 10 essential skills every real estate agent should possess. Another hat to place on your head?

Real Estate Agent 370

Real Estate Agent Real Estate Agents Clients 370

Housing Wire

MARCH 27, 2025

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. ” Allen emphasized the growing importance of digital audio in marketing strategies.

Real Estate 314

Real Estate Advertising Realtors Clients 314

Housing Wire

SEPTEMBER 10, 2024

Want a killer real estate website? Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. That said, we think these sites are ideal for new agents who simply want to hang their digital shingle online.

Real Estate Agent 447

Real Estate Agent Real Estate Brokerage Agents 447

Housing Wire

DECEMBER 27, 2024

Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? Real estate team structure There is no one way to structure a real estate team.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

APRIL 9, 2025

A new report from Anytime Estimate , a subsidiary of Clever , reveals that while the vast majority of American homesellers still plan to work with real estate agents in 2025, concerns about trust, commission fees , and agent value are reshaping expectations of those entering the housing market.

Sellers 261

Sellers Agents Real Estate Agent Real Estate 261

Housing Wire

MARCH 28, 2024

Regularly update content, share valuable insights about the local market, and interact with potential clients. Implement targeted marketing campaigns: Dig into your CRM and develop targeted marketing campaigns to reach out to your SOI effectively.

Real Estate Agent 466

Real Estate Agent Real Estate Agents Clients 466

Housing Wire

MAY 22, 2024

Join Abby Lee and Kelly Gill for a candid conversation on the dynamic relationship between LOs and real estate agents, with a focus on how marketing strategies can bolster their collaboration. Go here to lock in special pricing with your registration. Watch the full session below.

Agents 446

Agents Advertising Real Estate Agent Real Estate 446

Housing Wire

FEBRUARY 23, 2021

In 2018, real estate agent Luis Robledo received a lead for a potential buyer looking to live in Venice Beach, California. The lead had come through Ylopo, a real estate digital marketing solution that aims to help agents find more clients while simultaneously building their brand and team.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Clients 312

Housing Wire

MAY 2, 2024

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. The report found that 61% of agents plan to stick with their current company this year, down from 75% of agents in 2023.

Brokerage 448

Brokerage Agents Advertising Real Estate Agent 448

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The firm is no stranger to large marketing spends. 5 or 6 to No.

Marketing 476

Marketing Advertising Real Estate Real Estate Agent 476

Housing Wire

JUNE 18, 2024

Redy , an online marketplace that rewards home sellers for selecting a real estate agent who best aligns with their sales goals, announced its launch in five markets on Tuesday. When you own local seller listings, you own your local market.”

Sellers 459

Sellers Agents Real Estate Agent Real Estate 459

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

FEBRUARY 11, 2022

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 418

Marketing Real Estate Agent Loan Officers Advertising 418

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. Agents and brokers are anxious about this, and no one sees it changing any time soon. Second, most real estate agents are people people.

Realtors 370

Realtors Real Estate Agent Marketing Advertising 370

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more.

Marketing 458

Marketing Real Estate Real Estate Agent Tools 458

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Every aspect of brokering a deal involves working together with others.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

MAY 22, 2024

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. The firm said that the launch of Real Luxury is in response to the growing number of luxury real estate agents and teams joining Real. “We

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

JUNE 5, 2023

Top Producer Software , a leading real estate software provider, announced on Monday the release of its first-ever social media lead product, Social Connect. This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

SEPTEMBER 4, 2024

Real estate marketing software provider MoxiWorks is looking to help agents up their game while complying with the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement that went into effect last month.

Agents 434

Agents Advertising Real Estate Agent Real Estate 434

Housing Wire

NOVEMBER 5, 2023

By dedicating time and effort to prospecting, agents not only sustain their business but also contribute to a healthier real estate market and community. In this article What is real estate prospecting? Here are some different methods that real estate agents use to prospect for leads.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

AUGUST 6, 2021

will pay a $1 million fine for improper benefits given to California real estate agents. The marketing representative was identified as Eugene Bleecker, now a former First American employee, who was providing said benefits to his Los Angeles-based group Advisory Group Real Estate Network.

Agents 459

Agents Real Estate Agent Insurance Real Estate 459

Housing Wire

OCTOBER 9, 2024

Zillow Group is continuing its quest to become a one-stop shop to serve all the needs of a real estate agent. On Tuesday, the residential real estate giant announced the acquisition of Virtual Staging AI (VSAI). The platform uses AI to help agents improve their listings and marketing material.

Real Estate 435

Real Estate Advertising Real Estate Agent Technology 435

Housing Wire

JUNE 7, 2023

The title industry is well acquainted with the gray areas surrounding the 1974 Real Estate Settlement Procedures Act (RESPA) , which governs how real estate agents, mortgage lenders and title providers interact and bans things like kickbacks. The proliferation of digital marketing has introduced new challenges.

Advertising 369

Advertising Real Estate Agent Real Estate Law 369

Housing Wire

JULY 17, 2023

The following list of ten ways to use VR in real estate could forever change the way you do business. Take your customers on virtual tours Virtual property tours are essential in real estate marketing, and these tours leverage VR technology’s power.

Real Estate 355

Real Estate Technology Business Real Estate Agent 355

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

Real Estate 475

Real Estate Real Estate Agent Agents Tools 475

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

SEPTEMBER 18, 2024

How much are real estate referral fees? Who pays the real estate referral fees and how are they paid? Drafting a referral agreement that works for all parties How to find a great real estate agent in another area When to accept a referral (and when not to)? What is a real estate referral fee?

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

Real Estate 344

Real Estate Business Real Estate Agent Marketing 344

Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. Then, Offrs helps you target your marketing efforts and spend on those homeowners with the most potential in your targeted zip codes. Want to learn more? Want to learn more? Summary Offrs key specs How does Offrs work?

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

SEPTEMBER 6, 2024

Real estate agents largely felt prepared to tackle the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , according to the recently published Stephens Summer 2024 Real Estate Agent Survey. This is based on 25% of the 1.5

Agents 447

Agents Real Estate Agent Brokerage Realty 447

Housing Wire

FEBRUARY 18, 2025

Reverse mortgage industry conferences are often seen as an effective way for professionals to meet up, discuss best practices from across their markets and assess the regulatory environment at entities like the Federal Housing Administration (FHA) and within the states. But its also a growing market , the pair added. Occasionally, U.S.-based

Contracts 234

Contracts Advertising Real Estate Agent Mortgage 234

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically. Adwerx Enterprise Platform. Product Fast Facts: #1.

Loan Officers 316

Loan Officers Advertising Mortgage Real Estate Agent 316

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. While you were pulling your hair out trying to come up with the perfect post idea, other agents in your farm area just…did it. That’s where hooks come in.

Real Estate 482

Real Estate Marketing Tools Contracts 482

Housing Wire

AUGUST 25, 2024

Here’s why: Good software might help your brokerage stay afloat in a post-lawsuit market. The right real estate brokerage software will help you gain market share, train, recruit, and retain more (and better) agents, and make more profits. That difference is everything.

Real Estate 435

Real Estate Brokerage Contracts Training 435