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Compass launches client-facing portal with listings, docs and more

Housing Wire

The race is on for brokerages to capture clients in an incredibly difficult housing market, and Compass believes a new technology offering will give it an advantage. Within the platform’s dashboard, clients can view documents like offers, appraisals, listing contracts, open houses and more.

Clients 413
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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. Its the perfect inspiration for agents looking to level-up their branding and marketing. Her Instagram is full of anecdotes that are as heartfelt as they are insightful.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Marketing tip Visuals are everything.

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As the market shifts to purchase, LOs get creative

Housing Wire

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 418
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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

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The ultimate guide to real estate lead generation ideas for  2023

Housing Wire

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Ahead, we’ll go over some traditional and more innovative marketing tactics.