Housing Wire

MARCH 7, 2025

Dubbed the Clear Collaboration Policy, the rule would still require agents to advertise listings on a multiple listing service (MLS), but it would allow sellers and agents to decide on how theyre advertised after that. Compasss three-phase marketing plan seems primed to take advantage of CCP going away in the event that that happens.

Advertising 299

Advertising Sellers Real Estate Brokerage 299

Housing Wire

OCTOBER 10, 2024

Ongoing supply and affordability challenges in the housing market have frustrated many homeowners who have looked to trade up or relocate for various reasons. The market for renovation projects is a lucrative one for homebuilders and contractors. In response, some consumers have turned to renovation projects to meet their needs.

Renovations 476

Renovations Advertising Housing Market Lending 476

Housing Wire

MARCH 27, 2025

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. ” Allen emphasized the growing importance of digital audio in marketing strategies. ”

Real Estate 281

Real Estate Advertising Realtors Clients 281

Housing Wire

OCTOBER 15, 2024

Similar to other lending discrimination cases, the CFPB and the DOJ accuse Fairway of redlining as the company allegedly discouraged people from majority-Black neighborhoods from applying for mortgages, including through its marketing and sales actions. The regulators added that in the Birmingham area — which has six counties and about 1.1

Advertising 468

Advertising Lending Loan Officers Retail 468

Housing Wire

NOVEMBER 24, 2021

IMBs have no taxpayer backing, don’t take deposits from communities, and instead of diverting capital out of communities, access capital markets to bring affordable mortgages into underserved communities. The post Opinion: CRA for IMBs won’t work as advertised appeared first on HousingWire.

Advertising 434

Advertising Lending Mortgage Law 434

Housing Wire

JUNE 3, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. Congratulations to this year’s honorees!

Marketing 482

Marketing Advertising Realty Real Estate 482

Housing Wire

MARCH 7, 2025

A lawsuit over allegedly deceptive and misleading advertising practices between two of the reverse mortgage industrys leading players saw a new development this week. Mutual of Omaha Mortgage amended its counterclaim that alleges deceptive advertising practices against Longbridge Financial.

Advertising 260

Advertising Legal Mortgage Law 260

Housing Wire

JANUARY 29, 2025

Michigan-based United Wholesale Mortgage (UWM) has extended its 60 basis points (bps) pricing incentive until March 31 “due to its strong success and the substantial competitive edge its offered independent mortgage brokers in todays market,” a spokesperson from UWM confirmed.

Advertising 322

Advertising Government Mortgage Marketing 322

Housing Wire

FEBRUARY 9, 2025

Homes.com is back at it with another round of Super Bowl advertisements. The two advertisements are titled Not Saying Were the Best, which will air during the first quarter, and Still Not Saying Were the Best, which will air during the third quarter. When Morgan Freeman says so, who can say it is not so?

Advertising 272

Advertising Legal Real Estate Marketing 272

Housing Wire

MARCH 5, 2025

The companys ambitious commercial which featured John Denvers Take Me Home, Country Roads was only the first part of the Own the Dream rollout from Rockets marketing team. 31, 2023 which was added to its investors page on Monday highlighted the reasoning behind its heavy marketing initiatives. billion in 2021 to $7.36

Advertising 392

Advertising Investors Marketing Mortgage 392

Appraisal Buzz

DECEMBER 2, 2024

Realtor.com notes that new rental properties coming onto the market are expected to put continued downward pressure on rents next year. For the analysis, Realtor.com examined rental data as of October 2024 for studio, one-bedroom, or two-bedroom units advertised as for-rent on Realtor.com.

Advertising 396

Advertising Construction Marketing Appraisal 396

Housing Wire

MARCH 12, 2025

Its my expectation that after this meeting, when this comes to a NAR vote overall, that theyll do the right thing and remove that policy and let the free market continue to work, Ketchmark said. Supporters argue it ensures fair housing opportunities, while critics claim it restricts homeowners rights to market their properties as they choose.

Legal 355

Legal Brokerage Real Estate Advertising 355

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

MARCH 4, 2025

Compass says that the listings protect home sellers against negative insights, such as days on market. At Compass we are advocating for homeowners to have control over how their listings are marketed, Reffkin said in a statement. Coming Soon is part of Compasss three-phase marketing plan for homes. Coming Soon is next.

Agents 371

Agents Realtors Brokerage Advertising 371

Housing Wire

MARCH 27, 2025

ERA Real Estate , part of Anywhere Real Estate , is launching its first multifaceted media campaign with advertising across Major League Baseball (MLB) and Minor League Baseball (MiLB) games this season. Additionally, ERA will host “Day at the Park” events with MiLB teams in select markets. ”

Real Estate 245

Real Estate Advertising Inventory Marketing 245

Housing Wire

OCTOBER 22, 2024

It also targets “bait-and-switch data harvesting,” where data is used under false pretenses, such as offering loans using targeted advertising data. This has created an even less durable final rule that does not reflect market, technological , and practical realities.”

Advertising 448

Advertising Mortgage Technology Lending 448

Housing Wire

FEBRUARY 9, 2025

For the last few years, the Detroit-based financial services company has sat on the bench when it comes to advertising during the big game. He continued, The Super Bowl is the ultimate marketing stage. In its past ads , Rocket has utilized celebrities like Tracy Morgan and Jason Momoa to advertise itself.

Advertising 368

Advertising Investing Mortgage Marketing 368

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. New ad agency, HomeSafe Second performance Sieffert also revealed that the company has enlisted the services of a new advertising agency partner.

Modernization 370

Modernization Mortgage Design Advertising 370

Housing Wire

APRIL 25, 2024

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. “I’m absolutely thrilled to join eXp Realty.

Realty 439

Realty Marketing Real Estate Advertising 439

Housing Wire

FEBRUARY 4, 2025

The race is on for brokerages to capture clients in an incredibly difficult housing market, and Compass believes a new technology offering will give it an advantage. It also provides market analyses, a calendar of upcoming events and a list of taks to complete tasks.

Clients 409

Clients Brokerage Advertising Sellers 409

Housing Wire

APRIL 23, 2024

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. Click here to nominate someone.

Marketing 445

Marketing Project Management Advertising Real Estate 445

Housing Wire

FEBRUARY 11, 2025

It expands the reach of the network, and we expect the marketplace overall to benefit as those advertisers can now get access to Zillow, to Redfin’s network and, of course, to Realtor.com , our existing partner. The loss was driven by sales and marketing expenses, which rose from $658 million in 2023 to $790 million in 2024.

Advertising 330

Advertising Loan Officers Real Estate Agents 330

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 468

Technology Advertising Tools Agents 468

Housing Wire

SEPTEMBER 4, 2020

The Consumer Financial Protection Bureau issued a consent order against mortgage broker and lender Accelerate Mortgage on Wednesday following recent investigations of mortgage companies that use deceptive mailers to advertise loans guaranteed by the United States Department of Veterans Affairs. August 26, the CFPB settled with PHLoans , Inc.,

Advertising 480

Advertising Lending Mortgage Government 480

Housing Wire

APRIL 17, 2024

Boost Boost by Lone Wolf is the simple way to market your real estate business online. Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike.

Real Estate 446

Real Estate Advertising Technology Clients 446

Housing Wire

MAY 7, 2024

Redfin showcased pockets of growth in the first quarter of 2024 despite challenging housing market conditions. Market conditions recently got worse, but Redfin got better in the first quarter of 2024,” Glenn Kelman, CEO of Redfin, said in a statement. The brokerage posted revenue of $225.5 But it also reported a net loss of $66.8

Marketing 466

Marketing Brokerage Advertising Agents 466

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In

Finance 435

Finance Marketing Mortgage Retail 435

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The firm is no stranger to large marketing spends. 5 or 6 to No.

Marketing 476

Marketing Advertising Real Estate Real Estate Agent 476

Housing Wire

SEPTEMBER 30, 2024

Two of the top five lenders in the reverse mortgage industry are now engaged in a legal skirmish over marketing practices that one lender calls deceptive. Longbridge also states that certain informational blog posts on the Review Counsel website are written by Mutual of Omaha’s director of marketing communications.

Mortgage 459

Mortgage Marketing Advertising Tools 459

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

SEPTEMBER 14, 2023

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

MAY 8, 2024

Personalized marketing is on the rise in just about every sector. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in.

Agents 453

Agents Marketing Clients Real Estate 453

Housing Wire

FEBRUARY 12, 2024

New Jersey-based mortgage lender The Money Store named industry veteran Coleen Bogle as chief marketing officer, the company announced on Monday. The hiring follows changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.

Marketing 435

Marketing Loan Officers Advertising Retail 435

Housing Wire

SEPTEMBER 23, 2024

San Diego-based Smartfi Home Loans , which is primarily active as a wholesale lender in the reverse mortgage space and is actively building a retail division that offers reverse mortgage products, has hired industry veteran Martin Lenoir as its new chief marketing officer.

Marketing 448

Marketing Retail Advertising Loan Officers 448

Appraisal Buzz

NOVEMBER 14, 2024

By fueling competition and consumer choice, the rule is expected to help lower prices on loans and improve customer service across payments, credit, and banking markets. “Too The rule will help bring greater competition to payments markets, which have long been an area of anti-competitive practices.

Advertising 411

Advertising Legal Development Marketing 411

Housing Wire

AUGUST 5, 2024

While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact. Another national firm taking a similar route to Side is The Real Brokerage.

Sellers 468

Sellers Buyers Agents Advertising 468

Housing Wire

DECEMBER 5, 2024

Its the perfect inspiration for agents looking to level-up their branding and marketing. A post shared by Tatiana Londono (@tatlondono) Actionable Insights Share motivational content to inspire your audience and build your reputation as a mentor Be bold and authentic in your messaging to stand out in a crowded market 8.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397