Housing Wire

MAY 22, 2024

Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation. The firm said it is doing this to ensure Real Luxury members stand out. The firm said it is doing this to ensure Real Luxury members stand out.

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

FEBRUARY 24, 2025

Why use LinkedIn for real estate Lets move past the misconception that LinkedIn is only for job-seekers and embrace it as an underutilized tool for real estate professionals. Include your services, your skills, any charities you volunteer for, interests, plus your awards, designations and accomplishments.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. In this article, we’ll review Offrs’ suite of products designed to help agents laser-focus their marketing efforts on leads with the most potential and automate processes. Want more listings this year? Want to learn more?

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

SEPTEMBER 10, 2024

We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

NOVEMBER 29, 2023

However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

NOVEMBER 16, 2023

People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place. Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

DECEMBER 6, 2023

Notable features Salesforce-based CRM integration Lead capture tools with email collection Lead scoring tool for prioritizing clients Market Leader Starting at $139 per month Visit Website Who it’s for Market Leader is ideal for agents and brokerages aiming to enhance their lead generation and client management through a streamlined platform.

Real Estate 448

Real Estate Agents Real Estate Agent Tools 448

Housing Wire

AUGUST 25, 2024

Most broker-owners we know are feeling the pressure to find tools that can move the needle for their businesses — quickly. To help you find the right tools for your business, we reviewed dozens of innovative real estate brokerage software platforms. The looming chaos from the commission lawsuits sure isn’t helping.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

MAY 22, 2024

One profiled couple in California hired an interior designer for $20,000, and spent another $95,000 on home modifications designed to more easily accommodate natural limitations to mobility that come from aging. There are people, through no fault of their own or for systemic reasons, who may not have the money to modify.”

Renovations 459

Renovations Design Home Improvement Advertising 459

Housing Wire

OCTOBER 25, 2024

Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6 UX design quality: 4.6 Property search results pages are well-designed, easy to navigate and customizable.

Design 434

Design Agents Real Estate Brokerage 434

Appraisal Buzz

MARCH 28, 2025

Stout knows both marketing and advertising. By aligning clients marketing initiatives with the platforms powerful automation tools, Stout aims to enhance engagement, increase conversions, and drive long-term client success. In 2024, the company introduced two technology tools designed to enhance client performance.

Loan Officers 150

Loan Officers Marketing Advertising Tools 150

Housing Wire

APRIL 24, 2024

In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal. Today, It is an all-in-one platform designed to help real estate agents manage many aspects of their business, including building meaningful relationships to grow repeat and referral business with clients.

Real Estate 459

Real Estate Clients Tools Contracts 459

Housing Wire

AUGUST 24, 2024

Be sure to comply with your local advertising laws and guidelines. I love using a design tool like Canva to create custom Facebook cover photos and choose specific dimensions. Canva is the best tool for adding text to images. Agents can spend as little as $5 daily advertising and see results. Don’t skip this step!

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

OCTOBER 17, 2023

Mobile-friendly design: Like many of us, homebuyers are constantly on the go. There’s also the seamless integration of a customer relationship management (CRM) tool, which helps you nurture your email list with features like auto-response, email drip and blast campaigns. per month plus $249.95 iNCOM Visit Website Starting price: $49.95/month

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

JANUARY 10, 2024

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. While there’s no one-size-fits-all solution, plenty of customizable real estate lead generation tools exist to make your life easier.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

FEBRUARY 7, 2024

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients. I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.”

Mortgage 435

Mortgage Advertising Clients Design 435

Housing Wire

FEBRUARY 27, 2024

SmartZip at-a-glance SmartZip key specs SmartZip pricing SmartZip pros & cons SmartZip features Smart Data Market Pulse Smart Targeting Reach 150 Other SmartZip tools SmartZip Alternatives How SmartZip compares Who is SmartZip best for? Enhance your brand with custom landing pages designed to convert real estate seller leads.

Advertising 459

Advertising Real Estate Tools Sellers 459

Housing Wire

APRIL 25, 2024

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

MARCH 22, 2024

By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

FEBRUARY 26, 2024

The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success. Ahead, we list the best real estate marketing companies to help you grow your business. per month plus $249.95 From $0.91

Real Estate 345

Real Estate Business Real Estate Agent Marketing 345

Housing Wire

JULY 17, 2023

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. Enables agents to showcase various interior design styles to cater to the preferences of diverse potential buyers.

Real Estate 365

Real Estate Technology Business Real Estate Agent 365

Housing Wire

NOVEMBER 2, 2023

The program aims to provide real estate professionals with exposure on the Zillow platform, offering access to a wide range of features, tools and resources to generate leads and grow their businesses. The program is designed to help agents connect with buyers, improve their brand recognition and convert leads into clients.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. When you buy through our links, we may earn a commission.

Marketing 459

Marketing Real Estate Real Estate Agent Tools 459

Housing Wire

OCTOBER 29, 2021

“Over the past 18 months, we have seen a significant increase in inquiries from all homeowners, including inquiries from seniors who now realize there are alternative non-debt financial tools available to them,” said Matthew Sullivan, founder and CEO of QuantmRE. As pandemic relief programs end, seniors may seek more alternatives.

Advertising 418

Advertising Investing Mortgage Tools 418

Housing Wire

MARCH 28, 2022

The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. Awareness: Generally speaking, people respond to marketing and advertising that reflects shared truths. That manifests in design, storytelling, and messaging.

Realtors 370

Realtors Real Estate Agent Marketing Advertising 370

Housing Wire

JULY 3, 2024

Perhaps it is the conversational aspects of ChatGPT and other GenAI-based tools that captured our emotional attention – or, the rapid increase of AI-powered companion apps that are now available, which demand that we project our emotions upon them for the best experience. Then ChatGPT came on the scene.

Training 435

Training Tools Lending Valuation 435

Housing Wire

JANUARY 17, 2024

That’s where reverse purchase financing comes into play, the funding option specifically designed for older Americans. The HECM for Purchase is not a refinancing tool; it is not akin to a Home Equity Line of Credit ( HELOC ). But the fact is, most people simply don’t know that a new home can be purchased with a reverse mortgage.

Finance 482

Finance Real Estate Agent Real Estate Insurance 482

Housing Wire

SEPTEMBER 13, 2024

If you wish to upgrade your negotiation skills, consider signing up for a Real Estate Negotiations Expert (RENE) designation available through your local Association of Realtors. Even better, you can use your designation in your marketing materials to remind leads of your value as a negotiator.

Agents 448

Agents Real Estate Real Estate Agent Sellers 448

Housing Wire

JUNE 21, 2024

Brand-conscious agents will love Wise Pelican’s designs. You can also create custom mailing lists by importing your listing information directly from your MLS or use the draw tool to create a custom area for $0.10 If you’re looking to integrate digital marketing into your mailers, Postcardmania could be a useful tool.

Real Estate 397

Real Estate Agents Tools Design 397

Housing Wire

MAY 21, 2024

To get a better idea of how and why the company has taken this approach, RMD sat down with Shannon Robinson, NAF’s vice president of reverse mortgage lending, and Kevin Thomson, the company’s vice president and executive creative director who designed the campaign.

Advertising 448

Advertising Mortgage Marketing Design 448

Housing Wire

APRIL 23, 2024

When it comes to course format and content delivery, choose from Colibri’s self-paced online and instructor-led livestream courses, which are designed to allow you to study on any device with internet access and a browser. Their courses are created by active industry experts in collaboration with Harvard-educated instructional designers.

Real Estate 476

Real Estate Best Value Agents Design 476

Housing Wire

APRIL 3, 2024

CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. Many in the industry believe the National Association of Realtors ‘ proposed $418 million settlement of the commission lawsuits will help CoStar to reach its goal.

Real Estate 481

Real Estate Agents Buyers Business 481

Housing Wire

JULY 10, 2024

The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience, and above all — your authenticity. Update your listing presentation Designing a winning listing presentation may seem challenging, but you don’t need to reinvent the wheel!

Sellers 435

Sellers Real Estate Agents Clients 435

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

AUGUST 15, 2024

The other thing about being a platform is that when we design the product, we think the product should be generic — we’re not just building a product for the real estate industry. I think the most important thing is to really to understand the boundary of the technology.

Technology 445

Technology Agents Client Relationships Business 445