Housing Wire

DECEMBER 27, 2024

Team structures to avoid While most team structures are designed for growth and success, not all teams are set up that way. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. They create content, manage the teams social media, and design marketing campaigns to attract leads.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

FEBRUARY 14, 2025

Despite noting that it did not support this rule, Zillow claims it was forced to adopt it to obtain IDX feeds from MLSs that had, precipitating the two-tab design for MLS listings and other listings. He also noted that Zillow independently created its two-tab website design and reiterated the fact that Zillow had lobbied NAR against the rule.

Advertising 267

Advertising Legal Brokerage Design 267

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 448

Advertising Real Estate Brokerage Agents 448

Housing Wire

MAY 22, 2024

Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation. The firm said it is doing this to ensure Real Luxury members stand out. The firm said it is doing this to ensure Real Luxury members stand out.

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

SEPTEMBER 17, 2024

Zillow advertising partnership Zillow is estimated to reach more than 200 million users per month, and the partnership includes advertising for HUD’s “Let’s Make Home the Goal” campaign that launched last year.

Advertising 448

Advertising Transportation Clients Design 448

Housing Wire

JANUARY 23, 2025

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. They are designed to strengthen your bond with these clients and encourage referrals. But where do you start? Don’t worry; we’ve got you covered.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

FEBRUARY 27, 2023

The CFPB issued the initial agency order against RMK for, among other things, sending advertisements to military families that led the recipients to believe the company was affiliated with the U.S. government. The CFPB ordered RMF at that time to end its illegal and deceptive practices and pay a civil penalty of $250,000.

Lending 397

Lending Advertising Mortgage Law 397

Housing Wire

OCTOBER 25, 2024

Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6 UX design quality: 4.6 Property search results pages are well-designed, easy to navigate and customizable.

Design 433

Design Agents Real Estate Brokerage 433

Housing Wire

AUGUST 16, 2023

The good news is that there are several sites available designed to help — whether it’s hosting your videos or selling your added-value content. Do you want your own white-labeled site and if so, do you have the advertising budget to drive people there? Can you do everything yourself or do you need production and design support?

Real Estate 370

Real Estate Advertising Design Agents 370

Housing Wire

SEPTEMBER 4, 2024

To achieve this goal, the company has released a series of product updates that are designed to support agents as they navigate the post-NAR settlement environment. This will give them a place to advertise offers of buyer broker compensation now that they are banned from the MLS.

Agents 434

Agents Advertising Real Estate Agent Real Estate 434

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Zurple is ideal for solo agents and teams who want an automated, all-in-one lead generation and nurturing platform.

Advertising 457

Advertising Tools Real Estate Sellers 457

Housing Wire

SEPTEMBER 10, 2024

We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

SEPTEMBER 5, 2024

Real estate professionals and mortgage brokers face the challenge of maximizing their advertising impact amidst rising digital advertising costs. Instagram, known for its visually-driven content, is particularly effective for showcasing properties, interior designs, and virtual tours.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

JUNE 17, 2024

In this article, we’ll review Offrs’ suite of products designed to help agents laser-focus their marketing efforts on leads with the most potential and automate processes. Lead Feed: Get daily leads through proven online advertising and many data providers from relevant real estate websites. Want to learn more?

Advertising 448

Advertising Real Estate Tools Contracts 448

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 196

Advertising Real Estate Design Investors 196

Housing Wire

MAY 22, 2024

One profiled couple in California hired an interior designer for $20,000, and spent another $95,000 on home modifications designed to more easily accommodate natural limitations to mobility that come from aging. There are people, through no fault of their own or for systemic reasons, who may not have the money to modify.”

Renovations 459

Renovations Design Home Improvement Advertising 459

Housing Wire

JULY 7, 2021

Adwerx is the only digital advertising service designed specifically for leading mortgage lenders to automate compliant, individualized ads for loan officers and branches, and deploy digital marketing at scale to reach prospects directly, build brand awareness, and increase the productivity, recruiting, and retention of loan officers. #1.

Real Estate 285

Real Estate Advertising Loan Officers Design 285

Housing Wire

SEPTEMBER 28, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices, creating a two-tab design for agent listings and “other listings.”

Advertising 435

Advertising Legal Law Real Estate 435

Housing Wire

JANUARY 10, 2024

His hiring is designed to refresh communications related to the bank’s reverse mortgage offering, available to Canadians at or over the age of 55. HomeEquity Bank’s reverse mortgage advertising has previously gotten the attention of the American reverse mortgage industry. industry practitioners at an industry event in late 2019.

Mortgage 448

Mortgage Advertising Marketing Home Value 448

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Adwerx Enterprise Platform. Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically.

Loan Officers 319

Loan Officers Advertising Mortgage Real Estate Agent 319

Housing Wire

AUGUST 7, 2023

In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 369

Advertising Law Brokerage Sellers 369

Housing Wire

JULY 30, 2024

Enter the commission sharing websites — websites specifically designed for agents and brokers to quickly and easily find out if the seller of a property is offering to cover the buyer’s broker fees. We also aren’t getting data from the MLS, which is prohibited in the settlement— it is user generated content.” ’” he said.

Buyers 459

Buyers Realtors Agents Sellers 459

Housing Wire

FEBRUARY 7, 2024

I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.” Simmons credits the targeted nature of the oldies station — inherently designed to serve older listeners — along with the frequency of his ads playing in tandem with oldies music. But Simmons is also thankful for his employer.

Mortgage 435

Mortgage Advertising Clients Design 435

Housing Wire

OCTOBER 19, 2020

The National Association of Realtors has launched a new ad campaign , an extension of its “That’s Who We R” effort, working with creative advertising agency Havas Chicago to create an omnichannel campaign to drive awareness of fair housing issues. NAR said, “this ad won’t end discrimination in real estate.

Realtors 493

Realtors Advertising Training Real Estate 493

Housing Wire

OCTOBER 20, 2023

Advertising on Zillow can put your website in front of millions of potential buyers and sellers. It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

AUGUST 25, 2024

They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand. Their team of advertising specialists can help you target hyperlocal leads from the neighborhood level down and keep them engaged with innovative AI nurturing tools.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

AUGUST 24, 2024

Be sure to comply with your local advertising laws and guidelines. I love using a design tool like Canva to create custom Facebook cover photos and choose specific dimensions. All successful marketing and advertising campaigns include a call-to-action, which is a direct invitation to contact you. Don’t skip this step!

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Appraisal Buzz

MARCH 28, 2025

Stout knows both marketing and advertising. In 2024, the company introduced two technology tools designed to enhance client performance. Stout was formerly the mortgage marketing manager for Independent Financial in Dallas. She has produced successful marketing campaigns on time and within budget from conception to completion.

Loan Officers 150

Loan Officers Marketing Advertising Tools 150

Housing Wire

JULY 17, 2023

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. Enables agents to showcase various interior design styles to cater to the preferences of diverse potential buyers.

Real Estate 361

Real Estate Technology Business Real Estate Agent 361

Housing Wire

NOVEMBER 8, 2023

Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off. Marketing: Costs for advertising your business and listings, such as home magazines, social media, websites and billboards.

Advertising 476

Advertising Insurance Real Estate Agent Business 476

Housing Wire

JUNE 24, 2024

The Seattle jury ultimately found that REX did not prove Zillow used false advertising it its decision to put non-MLS listings on a different section of the website and that Zillow proved its defense on REX’s second claim that Zillow acted deceptively and unfairly.

Advertising 397

Advertising Legal Real Estate Brokerage 397

Housing Wire

NOVEMBER 16, 2023

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. The designs aren’t exclusive to you and there’s no automation for posting. It should be mobile-optimized with a responsive design to ensure accessibility on all devices.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

NOVEMBER 29, 2023

It’s perfect for agents, with helpful design and marketing tools tailored for real estate. The platform offers a mix of customizable templates and the option to upload your own designs. It’s known for stunning designs used by over 8,000 agents, offering customizable tools and full-service agency options.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

AUGUST 17, 2023

In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022. In mid-May 2022, REX ceased its brokerage operations. The lawsuit is scheduled to head to trial on September 18.

Advertising 370

Advertising Legal Brokerage Realtors 370

Housing Wire

DECEMBER 5, 2024

Discover professionally designed templates, engaging content ideas, and never-ending inspiration for all of your social media campaigns. From stunning photography to fascinating details about the history and style of the homes, its the perfect journey through real estate that has stood the test of time.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

OCTOBER 1, 2024

It is also illegal to utilize price-fixing schemes where the purchaser of services splits the unearned fee as a means to entice consumers into using the scheme, or schemes that falsely advertise themselves to appeal to consumers as “free,” or schemes that fix real estate commissions as part of the referral. Express Co.,

Agents 435

Agents Real Estate Real Estate Agent Brokerage 435

Inman

JULY 23, 2024

NextHome CEO James Dwiggins shares his thoughts on agents who use websites designed to advertise offers of compensation from listings after the NAR settlement takes effect next month.

Advertising 190

Advertising Design Agents Brokerage 190