Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

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Real Estate Tools Open Houses Advertising 448

Housing Wire

JUNE 7, 2024

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. After that, the base package price of $309 per month for a single user gets you the CRM and IDX website and automated email, SMS, and social media lead nurturing tools.

Advertising 458

Advertising Tools Real Estate Sellers 458

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

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Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

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Marketing Advertising Real Estate Tools 468

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Use this tool: Market Leader Market Leader is like your all-in-one tool for real estate leads. Its Network Boost guarantees at least 40 exclusive leads monthly, tailored to your chosen cities.

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Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

FEBRUARY 27, 2024

SmartZip at-a-glance SmartZip key specs SmartZip pricing SmartZip pros & cons SmartZip features Smart Data Market Pulse Smart Targeting Reach 150 Other SmartZip tools SmartZip Alternatives How SmartZip compares Who is SmartZip best for? Summary How does SmartZip work? FAQs Is SmartZip right for you? How does SmartZip work?

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Advertising Real Estate Tools Sellers 459

Housing Wire

APRIL 24, 2024

One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal. These are just a few of the key features of Top Producer. Wondering how?

Real Estate 459

Real Estate Clients Tools Contracts 459

Housing Wire

MARCH 22, 2024

By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

NOVEMBER 16, 2023

People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

DECEMBER 30, 2020

Daniel Francis, deputy director of the FTC’s Bureau of Competition, defended the antitrust lawsuit, stating that CoStar and RentPath’s rivalry kept advertising rates on their platform low for customers. apartment buildings with 100 to 199 units, advertise on internet listing services operated by either CoStar, or RentPath, or both.

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Advertising Real Estate Tools Property Management 412

Housing Wire

DECEMBER 6, 2023

Here, we summarize the real estate software programs that help you capture leads, organize data and connect with clients more effectively — in a year that promises to be anything but typical. This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently.

Real Estate 448

Real Estate Agents Real Estate Agent Tools 448

Housing Wire

AUGUST 24, 2024

Be sure to comply with your local advertising laws and guidelines. Phone number: Include the phone number you want clients to call. The action button is a built-in Call To Action (CTA) feature that encourages potential clients to contact you directly. Canva is the best tool for adding text to images.

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Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

NOVEMBER 11, 2024

But separating the serious buyers from the hundreds of millions of looky-loos has always been the challenge, particularly when the business focus was on advertising revenue from agents. Zillow is hoping agents refer clients to Zillow Home Loans instead of their usual rotation of loan officers from outside mortgage companies.

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Business Mortgage Loan Officers Agents 459

Housing Wire

MAY 8, 2024

Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. The more directly you speak to prospective or current clients—and the more time you put into understanding their wants and needs—the greater impact your marketing efforts will have.

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Agents Marketing Clients Real Estate 456

Housing Wire

FEBRUARY 7, 2024

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients. I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.”

Mortgage 435

Mortgage Advertising Clients Design 435

Housing Wire

SEPTEMBER 14, 2023

In recent months, we’ve been thrilled to collaborate with major tech providers, critical ones for real estate — so we can bring together our trusted, secure software and give agents a simpler way to win over and close for clients right now, when they need it the most. All this to say, the future is connected.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

OCTOBER 17, 2023

Your target client is likely a busy professional juggling personal and work responsibilities and hopping from one Open House to the next on the weekends. Additionally, PropertyBase packs some serious SEO power, along with built-in lead capture tools that collect email addresses through contact forms, gated pop-ups, and landing pages.

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

FEBRUARY 28, 2024

It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. This is why creating an avatar of your ideal client and creating content for them (and only them) should be your primary goal on social media. That’s where hooks come in. Hooks are short phrases that entice someone to click on your post.

Real Estate 482

Real Estate Marketing Tools Contracts 482

Housing Wire

DECEMBER 10, 2020

As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. Apartments.com provides a solution by helping brokers and agents grow listing visibility among rental properties, attracting more clients in the new year.

Housing Market 459

Housing Market Marketing Agents Tools 459

Housing Wire

DECEMBER 5, 2024

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by The Agency (@theagencyre) Actionable Insights High-quality visuals can elevate your brand and attract more clients Showcase aspirational properties to capture the attention of luxury buyers 2.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

APRIL 20, 2021

The lowly code of software dropped almost everywhere across the web that allows advertisers and publishers to gather consumer data. When you run affiliate marketing or retargeting across various channels or websites, for example, your campaigns are likely relying on third-party tools to identify and track individual consumer behavior.

Real Estate 435

Real Estate Mortgage Loan Officers Advertising 435

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. In August, it will introduce new tools, including enhancements to its proprietary listing management software. Starting Aug. This field is negotiable and not mandatory.

Agents 448

Agents Advertising Real Estate Agent Buyers 448

Housing Wire

NOVEMBER 5, 2023

8 circle prospecting ideas — a deep dive 8 effective circle prospecting scripts 9 pro tips for expert-level circle prospecting 3 circle prospecting tools What is circle prospecting? It’s a method to establish and nurture relationships with both potential clients and other stakeholders within a defined area.

Real Estate 221

Real Estate Tools Real Estate Agent Agents 221

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more.

Marketing 459

Marketing Real Estate Tools Real Estate Agent 459

Housing Wire

DECEMBER 17, 2024

was curious about what he was doing as I always looked for ways to improve my client experience.On I say the low end because you treat your clients as lesser when you strip the human element from home-buying. Loan officers cost money, but so does advertising. has a huge following and commands top dollar when he speaks.I

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Loan Officers Clients Technology Mortgage 396

Housing Wire

JULY 17, 2023

Interactive virtual tours In contrast, interactive virtual tours offer a highly engaging and immersive experience for clients. These tours give clients the freedom to navigate and interact with the VR environment. Source Remote client consultations Virtual reality enables real estate agents to conduct remote client consultations.

Real Estate 365

Real Estate Technology Business Real Estate Agent 365

Housing Wire

NOVEMBER 29, 2023

During these meetings, you can explore how agents might better utilize the brokerage’s resources — be it marketing support, technology tools or training modules — to maximize their independent initiatives. It could indicate that the agent excels at closing deals but may need to improve client communications or after-sale service.

Agents 468

Agents Brokerage Training Real Estate 468

Housing Wire

NOVEMBER 2, 2023

These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Housing Wire

JANUARY 10, 2024

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. While there’s no one-size-fits-all solution, plenty of customizable real estate lead generation tools exist to make your life easier.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

NOVEMBER 5, 2020

2020 was the year of delivering great value to your clients – incredible, hardly-ever-seen-in-our-lifetime value. Do your clients or prospects know what you stand for? When you’re a valuable brand, your clients don’t just buy you, they buy-in to you. You teach your clients how to fix their credit score? Learn more.

Marketing 435

Marketing Clients Business Tools 435

Housing Wire

MARCH 25, 2021

Specifically, clients can use Brokermint to complete tasks in commission automation, accounting, agent management, and reporting and analytics. The integration allows BoomTown’s clients, at no cost, to create real-time performance leaderboards and other productivity tools.

Advertising 300

Advertising Brokerage Clients Technology 300

Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. At higher price points, Placester’s value proposition becomes less clear.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

JULY 10, 2024

The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience, and above all — your authenticity. Research market data Your work begins once you and your client have set an appointment to meet. What is their family size?

Sellers 435

Sellers Real Estate Agents Clients 435

Housing Wire

SEPTEMBER 18, 2024

Perhaps the client wishes to make a purchase that isn’t in the agent’s geographical area or their wheelhouse of expertise. Instead of giving up the business, the referring agent introduces the potential client to another real estate agent who is better positioned to help them. What are the benefits of referrals? It’s a win-win!

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

APRIL 20, 2022

Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. The agents who spoke with RealTrends all viewed any time spent developing leads and cultivating relationships that will help them grow their client base as productive. The Compass tools are just incredible,” Warren said.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

JANUARY 17, 2024

2 However, these potential clients will also face challenges — namely market volatility, unpredictable interest rates and limited purchasing power due to increasing debt. The HECM for Purchase is not a refinancing tool; it is not akin to a Home Equity Line of Credit ( HELOC ).

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Finance Real Estate Agent Real Estate Insurance 482