Housing Wire

MARCH 26, 2025

Under the National Association of Realtors (NAR) new Multiple Listing Options policy, the trade group is allowing listing agents, with the signed consent and direct permission of their seller client, to delay publicly marketing a listing through Internet Data Exchange (IDX) feeds and syndication.

Marketing 221

Marketing Brokerage Sellers Advertising 221

Housing Wire

OCTOBER 31, 2024

The business practice changes outlined in NAR’s settlement have been a massive positive for agents, according to Kelly, as it has become more important for them to talk with buyer clients at the start of the transaction process. At NextHome, agents are no longer engaging in cooperative compensation.

Real Estate 448

Real Estate Brokerage Agents Training 448

Appraisal Buzz

SEPTEMBER 9, 2024

The analysis centers on in-depth interviews conducted nationwide with numerous Redfin agents regarding the reactions of sellers and buyers to the changes. The agreement is meant to inform potential clients of what Redfin would charge if a Redfin agent were to represent them; it does not bind the consumer to utilize Redfin.

Sellers 397

Sellers Buyers Agents Advertising 397

Housing Wire

AUGUST 1, 2024

But it will be their sellers who make the decision on an offer of compensation to a buyer broker. In the agreement, sellers have the option to choose to pay their listing broker an exact dollar amount, a percentage of the gross purchase price of the property or an undefined “Other.”

Sellers 448

Sellers Buyers Agents Law 448

Housing Wire

AUGUST 9, 2024

Co-hosts James Dwiggins and Keith Robinson urge agents to stop sharing commissions and discuss ways that listing agents can put their seller’s needs first while avoiding legal trouble and creating an excellent experience for their clients in an uncertain market. Dwiggins ties his example into real estate with a pointed statement. “I

Real Estate 448

Real Estate Advertising Legal Agents 448

Housing Wire

FEBRUARY 24, 2025

This is where past clients and colleagues can write reviews for you. Id suggest asking all of your satisfied clients to write you a recommendation on LinkedIn, as it serves as social proof when a lead is checking out your profile. Expired sellers and FSBOs: This is for the bravest of agents out there!

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

JANUARY 23, 2025

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. Prior to this rule being implemented, only 14% of agents reported having clients immediately sign a buyer representation agreement.

Real Estate Agent 488

Real Estate Agent Real Estate Agents Buyers 488

Housing Wire

AUGUST 21, 2024

Our family established Baird & Warner more than a century ago with a mission to serve buyers and sellers with transparency and integrity, and we’ve endured many changes in our industry during this time. Doing the right thing is easy in theory, but often the hardest in practice.

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

MAY 20, 2024

While the settlement does not address this issue directly, the Department of Justice (DOJ) Statement in the Nosalek lawsuit does: Buyers would have the ability to request in their purchase offer that the sellers pay a specified amount to the buyer broker from the proceeds of the home sale. In a seller’s market, that may well occur.

Buyers 466

Buyers Agents Counter Offer Sellers 466

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. But collaboration is the way forward — a way to transform how agents and brokers work and the experience their clients receive.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

OCTOBER 9, 2024

Founded in 2023 by Michael Bonacina and Mikhail Andreev, VSAI helps home sellers, agents and photographers create digitally staged images of a listing, eliminating the need for physical furniture in the home. Most of VSAI’s team is based in Munich, but as part of the acquisition they are joining Zillow’s AI and technology teams.

Real Estate 435

Real Estate Advertising Real Estate Agent Technology 435

Housing Wire

MARCH 25, 2024

Cooperative compensation The vast majority of questions addressed on the call dealt with whether or not buyer’s representation was going away, and how agents will get paid for the services they provide to clients. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said.

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

JUNE 7, 2024

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts.

Advertising 458

Advertising Tools Real Estate Sellers 458

Housing Wire

JANUARY 22, 2025

But Carter believes this information is vital for consumers, as days on market helps a buyer negotiate a price while helping a seller with pricing strategy. Price drop histories can indicate a flexible sale price for a buyer and it can increase a listings visibility for a seller. CRMLS has rejected these demands.

Brokerage 391

Brokerage Sellers Advertising Real Estate 391

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Use AI-powered lead generdation to identify high-priority sellers. Reach 150 captures your clients’ positive reviews and showcases them to your contacts across the web.

Advertising 459

Advertising Real Estate Tools Sellers 459

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. Bright said that extending the time frame for “coming soon” listings increases an agent’s ability to customize the marketing of a property based on their client’s instructions. Starting Aug.

Agents 448

Agents Advertising Real Estate Agent Sellers 448

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. So what’s the easiest way to be consistent?

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

JUNE 4, 2024

I pondered how they could offer the assistance that buyers and sellers required at such competitive rates. Although I remained confident in my skills and the value I brought to my clients, I couldn’t help but question how I would compete with a company capable of offering such low-cost representation en-masse.

Real Estate 459

Real Estate Brokerage Clients Realtors 459

Housing Wire

SEPTEMBER 23, 2024

Suppose someone with a real estate license identifies a potential homebuyer or seller. Agents are incentivized to refer clients to the highest bidder rather than acting purely in the consumer’s best interest. Despite their prevalence, the current system is ripe for reexamination.

Real Estate 491

Real Estate Agents Clients Advertising 491

Housing Wire

AUGUST 24, 2024

and even better, target both buyers and sellers with boosted posts and paid ads. Be sure to comply with your local advertising laws and guidelines. Phone number: Include the phone number you want clients to call. This tells your audience where you will go to work with buyers and sellers. Don’t skip this step!

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

OCTOBER 25, 2023

Ketchmark then discussed the agreements HomeServices franchisees have their clients sign. He also noted that he expects HomeServices agents to act as fiduciary to their clients and follow the NAR Code of Ethics. It’s a negotiation with the seller.” The value I add, I believe, is worth 6%.

Sellers 448

Sellers Realtors Agents Buyers 448

Housing Wire

DECEMBER 11, 2023

Ruehrwein, who became a licensed agent in 2017 after working in the new construction industry for 28 years, serves clients in Rehoboth and surrounding Massachusetts towns, as well as East Providence and the Narraganset area of Rhode Island. “My Ruehrwein’s move was not the only major addition for RE/MAX in Massachusetts.

Agents 435

Agents Clients Advertising Realty 435

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Regularly update content, share valuable insights about the local market, and interact with potential clients.

Real Estate Agent 468

Real Estate Agent Real Estate Agents Clients 468

Housing Wire

SEPTEMBER 18, 2024

According to NAR , five percent of sellers and four percent of buyers found their agent through another agent’s referral. A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. What are the benefits of referrals? It’s a win-win!

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

JULY 10, 2024

Research market data Your work begins once you and your client have set an appointment to meet. You may also want to research the client on social media to understand their needs and circumstances. Seller / Buyer/ Balanced). Prepare a pricing strategy Many sellers think they understand pricing as well as you do.

Sellers 435

Sellers Real Estate Agents Clients 435

Housing Wire

SEPTEMBER 17, 2024

In the other are sellers who are choosing to advertise the buyer broker compensation they are offering in all allowable channels.” If your listing agreement has a number there and you aren’t disclosing it when your seller said you can, then we have an ethical issue.” It is a seller decision, not an agent decision.”

Agents 448

Agents Sellers Buyers Realtors 448

Housing Wire

APRIL 24, 2024

One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Today, It is an all-in-one platform designed to help real estate agents manage many aspects of their business, including building meaningful relationships to grow repeat and referral business with clients.

Real Estate 459

Real Estate Clients Tools Contracts 459

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. Of course, you can’t do everything — but consistency is important.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

JULY 1, 2024

In its statement of interest, the DOJ claims that the changes MLS Property Information Network (MLS PIN) proposed for its commission rule “still gives sellers and their listing brokers a role in setting compensation for buyers’ brokers. … When sellers make such offers, buyer brokers need not compete on price to attract buyers.’”

Buyers 431

Buyers Law Sellers Advertising 431

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

MARCH 15, 2024

Cooperative compensation lives to see another day Under the terms of the settlement agreement, while sellers and their listing agents cannot advertise the commission they are choosing to offer the buyer’s agent on the MLS, it can still be part of negotiations between the buyer and the seller facilitated by their respective agents.

Agents 476

Agents Brokerage Advertising Real Estate 476

Housing Wire

SEPTEMBER 13, 2024

Focus on “must sell” not “wanna sell” leads One of the biggest mistakes agents make during recessions is spending too much time and effort working their past clients and sphere. Sellers are happy that they sold their home for more money than they bought it for, and home buyers are happy you found them an asset that will increase in value.

Agents 448

Agents Real Estate Real Estate Agent Sellers 448

Housing Wire

OCTOBER 17, 2023

Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages. For example, buyers will want to browse listings while home sellers visiting your site will appreciate your free home valuations. The goal: to stay in touch with any and all visitors to your website. month + $249.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

OCTOBER 1, 2024

A bona fide brokerage sometimes needs to refer a customer to a competitor, just as a mechanic may refer a customer to another mechanic or an attorney may refer a client to another attorney. In the United States, anyone violating the RESPA’s referral fee ban commits a crime 12 U.S.C. 2607(d)(1).

Agents 435

Agents Real Estate Real Estate Agent Brokerage 435

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435