Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. Prior to this rule being implemented, only 14% of agents reported having clients immediately sign a buyer representation agreement.

Real Estate Agent 446

Real Estate Agent Real Estate Agents Buyers 446

Housing Wire

AUGUST 21, 2024

Our family established Baird & Warner more than a century ago with a mission to serve buyers and sellers with transparency and integrity, and we’ve endured many changes in our industry during this time. Doing the right thing is easy in theory, but often the hardest in practice.

Real Estate 403

Real Estate Training Advertising Brokerage 403

Housing Wire

MARCH 25, 2024

Cooperative compensation The vast majority of questions addressed on the call dealt with whether or not buyer’s representation was going away, and how agents will get paid for the services they provide to clients. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said.

Agents 414

Agents Advertising Real Estate Sellers 414

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. But collaboration is the way forward — a way to transform how agents and brokers work and the experience their clients receive.

Marketing 403

Marketing Advertising Real Estate Agents 403

Housing Wire

OCTOBER 9, 2024

Founded in 2023 by Michael Bonacina and Mikhail Andreev, VSAI helps home sellers, agents and photographers create digitally staged images of a listing, eliminating the need for physical furniture in the home. Most of VSAI’s team is based in Munich, but as part of the acquisition they are joining Zillow’s AI and technology teams.

Real Estate 391

Real Estate Advertising Real Estate Agent Technology 391

Housing Wire

JUNE 4, 2024

I pondered how they could offer the assistance that buyers and sellers required at such competitive rates. Although I remained confident in my skills and the value I brought to my clients, I couldn’t help but question how I would compete with a company capable of offering such low-cost representation en-masse.

Real Estate 451

Real Estate Brokerage Clients Realtors 451

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 421

Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Use AI-powered lead generdation to identify high-priority sellers. Reach 150 captures your clients’ positive reviews and showcases them to your contacts across the web.

Advertising 389

Advertising Real Estate Tools Sellers 389

Housing Wire

DECEMBER 11, 2023

Ruehrwein, who became a licensed agent in 2017 after working in the new construction industry for 28 years, serves clients in Rehoboth and surrounding Massachusetts towns, as well as East Providence and the Narraganset area of Rhode Island. “My Ruehrwein’s move was not the only major addition for RE/MAX in Massachusetts.

Agents 415

Agents Clients Advertising Realty 415

Housing Wire

OCTOBER 25, 2023

Ketchmark then discussed the agreements HomeServices franchisees have their clients sign. He also noted that he expects HomeServices agents to act as fiduciary to their clients and follow the NAR Code of Ethics. It’s a negotiation with the seller.” The value I add, I believe, is worth 6%.

Sellers 421

Sellers Realtors Agents Buyers 421

Housing Wire

MAY 20, 2024

While the settlement does not address this issue directly, the Department of Justice (DOJ) Statement in the Nosalek lawsuit does: Buyers would have the ability to request in their purchase offer that the sellers pay a specified amount to the buyer broker from the proceeds of the home sale. In a seller’s market, that may well occur.

Buyers 365

Buyers Agents Counter Offer Sellers 365

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. So what’s the easiest way to be consistent?

Real Estate 402

Real Estate Tools Open Houses Advertising 402

Housing Wire

MARCH 15, 2024

Cooperative compensation lives to see another day Under the terms of the settlement agreement, while sellers and their listing agents cannot advertise the commission they are choosing to offer the buyer’s agent on the MLS, it can still be part of negotiations between the buyer and the seller facilitated by their respective agents.

Agents 459

Agents Brokerage Advertising Real Estate 459

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. Bright said that extending the time frame for “coming soon” listings increases an agent’s ability to customize the marketing of a property based on their client’s instructions. Starting Aug.

Agents 390

Agents Advertising Real Estate Agent Buyers 390

Housing Wire

JUNE 7, 2024

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts.

Advertising 365

Advertising Tools Real Estate Sellers 365

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Regularly update content, share valuable insights about the local market, and interact with potential clients.

Real Estate Agent 381

Real Estate Agent Real Estate Agents Clients 381

Housing Wire

SEPTEMBER 18, 2024

According to NAR , five percent of sellers and four percent of buyers found their agent through another agent’s referral. A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. What are the benefits of referrals? It’s a win-win!

Real Estate 419

Real Estate Real Estate Agent Agents Brokerage 419

Housing Wire

DECEMBER 27, 2024

However, most teams are built with the same objectives playing to each individuals strengths to provide top-tier service to their clients. This can sometimes take the focus off client service, though it doesnt have to. This enables the team to handle more clients and close more deals than any individual agent could do alone.

Real Estate 361

Real Estate Tools Agents Real Estate Agent 361

Housing Wire

SEPTEMBER 13, 2024

Focus on “must sell” not “wanna sell” leads One of the biggest mistakes agents make during recessions is spending too much time and effort working their past clients and sphere. Sellers are happy that they sold their home for more money than they bought it for, and home buyers are happy you found them an asset that will increase in value.

Agents 445

Agents Real Estate Real Estate Agent Sellers 445

Housing Wire

SEPTEMBER 17, 2024

In the other are sellers who are choosing to advertise the buyer broker compensation they are offering in all allowable channels.” If your listing agreement has a number there and you aren’t disclosing it when your seller said you can, then we have an ethical issue.” It is a seller decision, not an agent decision.”

Agents 410

Agents Sellers Buyers Realtors 410

Housing Wire

AUGUST 24, 2024

and even better, target both buyers and sellers with boosted posts and paid ads. Be sure to comply with your local advertising laws and guidelines. Phone number: Include the phone number you want clients to call. This tells your audience where you will go to work with buyers and sellers. Don’t skip this step!

Real Estate Agent 377

Real Estate Agent Real Estate Agents Advertising 377

Housing Wire

JULY 10, 2024

Research market data Your work begins once you and your client have set an appointment to meet. You may also want to research the client on social media to understand their needs and circumstances. Seller / Buyer/ Balanced). Prepare a pricing strategy Many sellers think they understand pricing as well as you do.

Sellers 379

Sellers Real Estate Agents Clients 379

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. Of course, you can’t do everything — but consistency is important.

Real Estate 393

Real Estate Buyers Tools Real Estate Agent 393

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

FEBRUARY 28, 2024

This is why creating an avatar of your ideal client and creating content for them (and only them) should be your primary goal on social media. To generate leads from your social media posts, you need to know your ideal client’s fears, desires, and understand the problems you can solve for them. That’s where hooks come in.

Real Estate 430

Real Estate Marketing Tools Contracts 430

Housing Wire

SEPTEMBER 23, 2024

Suppose someone with a real estate license identifies a potential homebuyer or seller. Agents are incentivized to refer clients to the highest bidder rather than acting purely in the consumer’s best interest. Despite their prevalence, the current system is ripe for reexamination.

Real Estate 389

Real Estate Agents Clients Advertising 389

Housing Wire

MARCH 20, 2024

The company monetizes its platform’s traffic in a variety of ways, primarily by selling leads, software-as-a-service tools for agents and advertising services. About 73% of revenue in the period came from the residential segment, which includes revenue from seller-side agents and listings for newly constructed homes.

Investors 418

Investors Agents Real Estate Buyers 418

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. Recently, Interested Party Contributions (or seller concessions) have been allowed with HECM for Purchase loans.

Finance 450

Finance Real Estate Agent Real Estate Insurance 450

Housing Wire

OCTOBER 1, 2024

A bona fide brokerage sometimes needs to refer a customer to a competitor, just as a mechanic may refer a customer to another mechanic or an attorney may refer a client to another attorney. In the United States, anyone violating the RESPA’s referral fee ban commits a crime 12 U.S.C. 2607(d)(1).

Agents 401

Agents Real Estate Real Estate Agent Brokerage 401

Housing Wire

JUNE 18, 2024

As we now know, the claim of there being a “standard commission rate” was arrived at by researching the advertisements of homes for sale in various MLSs, determining the amount of compensation offered to buyer agents , then doubling it. It does not reveal the actual commission paid by the seller at the closing table.

Brokerage 455

Brokerage Real Estate Agents Clients 455

Housing Wire

JULY 26, 2021

That kind of drawn-out timetable is typical for the majority of western nations that use the auctioneer system where a seller works with one, perhaps two, auctioneers. fee to the seller. They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers.

Real Estate Agent 397

Real Estate Agent Real Estate Sellers Legal 397

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Tools 445

Tools Real Estate Marketing Real Estate Agent 445

Housing Wire

APRIL 24, 2024

One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Today, It is an all-in-one platform designed to help real estate agents manage many aspects of their business, including building meaningful relationships to grow repeat and referral business with clients.

Real Estate 370

Real Estate Clients Tools Contracts 370

Housing Wire

OCTOBER 17, 2023

Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages. For example, buyers will want to browse listings while home sellers visiting your site will appreciate your free home valuations. The goal: to stay in touch with any and all visitors to your website. month + $249.95

Real Estate 409

Real Estate Real Estate Agent Agents Tools 409

Housing Wire

OCTOBER 3, 2023

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Sadly, the understanding of the difference between a client and a customer is pitifully poor in our industry.

Agents 399

Agents Buyers Training Law 399

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 373

Real Estate Agents Real Estate Agent Decorating 373

Housing Wire

AUGUST 4, 2023

Yes, you should certainly be able to post an impressive listing and understand the ins and outs of closing, but helping buyers and sellers means cultivating a diverse set of skills to navigate a complex and ever-changing real estate market. Real estate professionals who listen carefully better understand their clients’ wants and needs.

Real Estate Agent 340

Real Estate Agent Real Estate Agents Clients 340