Housing Wire

DECEMBER 5, 2024

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by The Agency (@theagencyre) Actionable Insights High-quality visuals can elevate your brand and attract more clients Showcase aspirational properties to capture the attention of luxury buyers 2.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

MAY 22, 2024

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation.

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

DECEMBER 17, 2024

was curious about what he was doing as I always looked for ways to improve my client experience.On I say the low end because you treat your clients as lesser when you strip the human element from home-buying. Loan officers cost money, but so does advertising. has a huge following and commands top dollar when he speaks.I

Loan Officers 396

Loan Officers Clients Technology Mortgage 396

Housing Wire

SEPTEMBER 15, 2020

In this low interest rate environment, lenders are staying busy with high volumes and new clients. Ernie Graham: Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. EG: You create balance by focusing on quality.

Clients 468

Clients Loan Officers Advertising Business 468

Housing Wire

APRIL 17, 2024

Boost Boost by Lone Wolf is the simple way to market your real estate business online. Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike.

Real Estate 447

Real Estate Advertising Technology Clients 447

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

MAY 8, 2024

Personalized marketing is on the rise in just about every sector. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in.

Agents 456

Agents Marketing Clients Real Estate 456

Housing Wire

SEPTEMBER 14, 2023

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run. All this to say, the future is connected. Real estate is facing a lot of uncertainty right now.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

OCTOBER 27, 2022

In this current rate environment, borrowers are shopping more and realizing that it is cheaper and easier to go with a broker as opposed to large banks or retail shops that are constantly being advertised. What advice do you have for brokers navigating this market? Client experience should be your main priority.

Clients 418

Clients Retail Advertising Tools 418

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Marketing tip Visuals are everything.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Appraisal Buzz

MARCH 28, 2025

Experienced marketing executive Laila Stout has joined Usherpa , developers of the real estate and mortgage industrys first customer relationship engagement platform (REP) platform, as senior marketing manager. Stout was formerly the mortgage marketing manager for Independent Financial in Dallas.

Loan Officers 150

Loan Officers Marketing Advertising Tools 150

Housing Wire

JANUARY 27, 2025

The Consumer Financial Protection Bureau (CFPB) this month published an issue spotlight that takes a closer look at home equity contracts, or what the industry refers to as home equity investments (HEIs) that offer a lump sum payment to clients in exchange for a stake in their home equity.

Contracts 370

Contracts Mortgage Property Taxes Law 370

Housing Wire

OCTOBER 5, 2021

Housing market inventory is low right now. Low inventory means fewer choices for homebuyers, but for years enterprising real estate agents have worked around tight market conditions by searching for off-market homes that fit their clients’ specifications. Historically low. compared to a year prior.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Marketing 459

Housing Wire

AUGUST 5, 2024

While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact. Another national firm taking a similar route to Side is The Real Brokerage.

Sellers 468

Sellers Buyers Agents Advertising 468

Housing Wire

FEBRUARY 18, 2025

Reverse mortgage industry conferences are often seen as an effective way for professionals to meet up, discuss best practices from across their markets and assess the regulatory environment at entities like the Federal Housing Administration (FHA) and within the states. But its also a growing market , the pair added. Occasionally, U.S.-based

Contracts 293

Contracts Advertising Real Estate Agent Mortgage 293

Housing Wire

FEBRUARY 24, 2025

This is where past clients and colleagues can write reviews for you. Id suggest asking all of your satisfied clients to write you a recommendation on LinkedIn, as it serves as social proof when a lead is checking out your profile. Related article 11 real estate social media marketing strategies that actually work 8.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

JULY 19, 2024

On Thursday, the Anywhere Real Estate brand announced that it had equipped its exclusive marketing platform tool Listing Concierge with generative AI capabilities. Listing Concierge houses a suite of services including professional photography, videography, customized marketing materials and targeted online advertising.

Advertising 504

Advertising Real Estate Realty Technology 504

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. Summary Key specs How does Market Leader work?

Marketing 459

Marketing Real Estate Real Estate Agent Tools 459

Housing Wire

DECEMBER 10, 2020

The pandemic has caused a shifting renter trend that is greatly impacting the real estate market. As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. Solutions in an Unusual Housing Market.

Housing Market 459

Housing Market Marketing Agents Tools 459

Housing Wire

SEPTEMBER 17, 2024

Department of Housing and Urban Development (HUD) on Tuesday also will publish a new final rule in the Federal Register to expand accepted communication methods for counseling clients. At Zillow, we are committed to getting more people home,” said Jennifer Butler, VP of government affairs at Zillow.

Advertising 448

Advertising Transportation Clients Design 448

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 435

Marketing Clients Business Tools 435

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. Prioritize reputation over reach The key to successful social media marketing is to build meaningful connections with people in your farm area who want to buy or sell real estate.

Real Estate 482

Real Estate Marketing Tools Contracts 482

Housing Wire

OCTOBER 31, 2024

The business practice changes outlined in NAR’s settlement have been a massive positive for agents, according to Kelly, as it has become more important for them to talk with buyer clients at the start of the transaction process. At NextHome, agents are no longer engaging in cooperative compensation.

Real Estate 448

Real Estate Brokerage Agents Training 448

Housing Wire

DECEMBER 15, 2023

Looking forward to 2024, HousingWire has relaunched its podcast advertising platform and product suite, offering marketers a prime opportunity to connect with the highly engaged audience of mortgage and real estate professionals. We are committed to deliver the data, analytics, media, and events that advance that vision.

Business 459

Business Advertising Real Estate Law 459

Housing Wire

AUGUST 18, 2020

But as companies continue to compete on low rates, lenders are trying to balance maintaining a strong purchase presence with meeting client expectations in the refi market. Consumers sitting in front of their TVs are being bombarded from the media promoting essentially advertisements of these rates.”. Johnson said.

Advertising 482

Advertising Loan Officers Clients Marketing 482

Housing Wire

DECEMBER 20, 2023

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung.

Loan Officers 482

Loan Officers Clients Law Legal 482

Housing Wire

FEBRUARY 11, 2022

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 418

Marketing Real Estate Agent Loan Officers Advertising 418

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Ahead, we’ll go over some traditional and more innovative marketing tactics.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

AUGUST 9, 2024

Co-hosts James Dwiggins and Keith Robinson urge agents to stop sharing commissions and discuss ways that listing agents can put their seller’s needs first while avoiding legal trouble and creating an excellent experience for their clients in an uncertain market. Dwiggins ties his example into real estate with a pointed statement. “I

Real Estate 448

Real Estate Advertising Legal Agents 448

Housing Wire

NOVEMBER 24, 2020

“Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We PROJETO was originally only made available to the firms own clients in September. starting in January.

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

MARCH 28, 2024

Regularly update content, share valuable insights about the local market, and interact with potential clients. Make sure you’re ready to share new listings and that potential clients can easily contact you through your platforms.

Real Estate Agent 468

Real Estate Agent Real Estate Agents Clients 468

Housing Wire

AUGUST 24, 2024

Some real estate agent Facebook pages showcase luxury homes or a style of home — while other agents choose to showcase their family, lifestyle, accolades, team members, market, brokerage brand, reputation or personality. Be sure to comply with your local advertising laws and guidelines. Choosing a category Next is the category field.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

NOVEMBER 5, 2023

The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. By dedicating time and effort to prospecting, agents not only sustain their business but also contribute to a healthier real estate market and community.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

APRIL 24, 2024

One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Wondering how?

Real Estate 459

Real Estate Clients Tools Contracts 459