Housing Wire

DECEMBER 27, 2024

However, most teams are built with the same objectives playing to each individuals strengths to provide top-tier service to their clients. This can sometimes take the focus off client service, though it doesnt have to. This enables the team to handle more clients and close more deals than any individual agent could do alone.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

DECEMBER 26, 2024

In his filing, Ammann claims that eXp publicly advertises that its agent s may not act as contractors providing home repair or renovation services on properties they represent, as doing so would be a conflict of interest. The suit was filed on Friday by Michael Ammann in U.S. District Court in Miami.

Renovations 397

Renovations Legal Realty Advertising 397

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports.

Real Estate 445

Real Estate Advertising Technology Clients 445

Housing Wire

DECEMBER 17, 2024

The lawsuit, which alleges claims of false advertising, was filed in a U.S. They say Coldwell Banker Realty, Anywhere, and the agents and brokers involved in the transaction falsely claimed that they are trustworthy, reliable, would uphold their fiduciary duties and would act in their clients best interests.

Realty 396

Realty Real Estate Advertising Agents 396

Housing Wire

DECEMBER 5, 2024

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by The Agency (@theagencyre) Actionable Insights High-quality visuals can elevate your brand and attract more clients Showcase aspirational properties to capture the attention of luxury buyers 2.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

OCTOBER 27, 2022

In this current rate environment, borrowers are shopping more and realizing that it is cheaper and easier to go with a broker as opposed to large banks or retail shops that are constantly being advertised. Client experience should be your main priority. They are now seeing that they are the ones paying for those ads.

Clients 418

Clients Retail Advertising Tools 418

Housing Wire

AUGUST 5, 2024

While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact. Dwiggins said.

Sellers 468

Sellers Buyers Agents Advertising 468

Housing Wire

SEPTEMBER 17, 2024

Department of Housing and Urban Development (HUD) on Tuesday also will publish a new final rule in the Federal Register to expand accepted communication methods for counseling clients. These include “meeting virtually and by phone, to engage and educate homebuyers and renters seeking support with their housing needs,” the department said.

Advertising 448

Advertising Transportation Clients Design 448

Housing Wire

JANUARY 27, 2025

The Consumer Financial Protection Bureau (CFPB) this month published an issue spotlight that takes a closer look at home equity contracts, or what the industry refers to as home equity investments (HEIs) that offer a lump sum payment to clients in exchange for a stake in their home equity.

Contracts 370

Contracts Mortgage Property Taxes Law 370

Housing Wire

DECEMBER 20, 2023

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung. .”

Loan Officers 482

Loan Officers Clients Law Legal 482

Housing Wire

MARCH 26, 2025

Under the National Association of Realtors (NAR) new Multiple Listing Options policy, the trade group is allowing listing agents, with the signed consent and direct permission of their seller client, to delay publicly marketing a listing through Internet Data Exchange (IDX) feeds and syndication.

Marketing 202

Marketing Brokerage Sellers Advertising 202

Housing Wire

OCTOBER 31, 2024

The business practice changes outlined in NAR’s settlement have been a massive positive for agents, according to Kelly, as it has become more important for them to talk with buyer clients at the start of the transaction process. At NextHome, agents are no longer engaging in cooperative compensation.

Real Estate 448

Real Estate Brokerage Agents Training 448

Housing Wire

JULY 19, 2024

“While real estate remains a very human-focused, personalized business, equipping agents with this technology allows them to spend less time on manual tasks and more time delivering tangible value to their clients.” We’re excited to offer it to them as we continue to unlock new ways to make them more efficient and effective than ever before.”

Advertising 504

Advertising Real Estate Realty Technology 504

Housing Wire

JANUARY 23, 2025

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 370

Advertising Real Estate Agent Real Estate Clients 370

Housing Wire

SEPTEMBER 5, 2024

Real estate professionals and mortgage brokers face the challenge of maximizing their advertising impact amidst rising digital advertising costs. This platform targets potential clients when they are most likely to convert, making your investment more efficient.

Marketing 467

Marketing Advertising Real Estate Tools 467

Housing Wire

AUGUST 9, 2024

Co-hosts James Dwiggins and Keith Robinson urge agents to stop sharing commissions and discuss ways that listing agents can put their seller’s needs first while avoiding legal trouble and creating an excellent experience for their clients in an uncertain market. Dwiggins ties his example into real estate with a pointed statement. “I

Real Estate 448

Real Estate Advertising Legal Agents 448

Housing Wire

DECEMBER 15, 2023

Looking forward to 2024, HousingWire has relaunched its podcast advertising platform and product suite, offering marketers a prime opportunity to connect with the highly engaged audience of mortgage and real estate professionals.

Business 458

Business Advertising Real Estate Law 458

Housing Wire

JULY 30, 2021

As reverse mortgage loan officers aim to expand their repertoire of advertising methodologies, the use of an advertorial can be powerful but also comes with some caveats that any reverse mortgage loan officer should keep in mind prior to engaging in such advertising campaigns. Number one, they actually have clients,” Giordano says.

Mortgage 435

Mortgage Loan Officers Advertising Clients 435

Housing Wire

NOVEMBER 24, 2020

Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We PROJETO was originally only made available to the firms own clients in September. million to over 2.6

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

AUGUST 18, 2020

But as companies continue to compete on low rates, lenders are trying to balance maintaining a strong purchase presence with meeting client expectations in the refi market. Consumers sitting in front of their TVs are being bombarded from the media promoting essentially advertisements of these rates.”. Johnson said.

Advertising 482

Advertising Loan Officers Clients Marketing 482

Housing Wire

SEPTEMBER 14, 2023

In recent months, we’ve been thrilled to collaborate with major tech providers, critical ones for real estate — so we can bring together our trusted, secure software and give agents a simpler way to win over and close for clients right now, when they need it the most. All this to say, the future is connected.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. estate lead generation and client conversion.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

AUGUST 21, 2024

I have always believed that buyers’ and sellers’ broker commissions should be paid by their respective clients, either directly or through the transaction, providing complete transparency for all parties. Steve Baird is the President & CEO of Baird & Warner Real Estate.

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

FEBRUARY 14, 2024

Loan originators are also eager to engage in conversations about the product with potential clients, she said, as well as with existing and potential referral partners. We don’t advertise that much to a ‘cold’ direct consumer,” she said. I think it’s a roll-down effect, like the fact that we’re seeing so many people inquire,” she said.

Business 435

Business Mortgage Advertising Clients 435

Housing Wire

OCTOBER 9, 2024

We’re excited to bring this technology to real estate professionals as part of Zillow’s broad suite of software and advertising solutions,” Zillow wrote in a blog post on its investor site. Most of VSAI’s team is based in Munich, but as part of the acquisition they are joining Zillow’s AI and technology teams.

Real Estate 435

Real Estate Advertising Real Estate Agent Technology 435

Housing Wire

AUGUST 24, 2024

Be sure to comply with your local advertising laws and guidelines. Phone number: Include the phone number you want clients to call. The action button is a built-in Call To Action (CTA) feature that encourages potential clients to contact you directly. Email: Be sure to use your business email address. Don’t skip this step!

Real Estate Agent 458

Real Estate Agent Real Estate Agents Advertising 458

Appraisal Buzz

MARCH 28, 2025

Stout knows both marketing and advertising. In her new role, she will not only be helping grow Usherpas brand and industry presence but also assisting enterprise clients with their marketing efforts to maximize their success. In 2024, the company introduced two technology tools designed to enhance client performance.

Loan Officers 150

Loan Officers Marketing Advertising Clients 150

Housing Wire

NOVEMBER 5, 2023

The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

SEPTEMBER 23, 2024

Agents are incentivized to refer clients to the highest bidder rather than acting purely in the consumer’s best interest. Ethical dilemmas The Real Estate Settlement Procedures Act (RESPA) prohibits agents from accepting kickbacks for referring clients to lenders or home inspectors.

Real Estate 487

Real Estate Agents Clients Advertising 487

Housing Wire

MARCH 28, 2024

Regularly update content, share valuable insights about the local market, and interact with potential clients. Make sure you’re ready to share new listings and that potential clients can easily contact you through your platforms.

Real Estate Agent 467

Real Estate Agent Real Estate Agents Clients 467

Housing Wire

DECEMBER 11, 2023

Ruehrwein, who became a licensed agent in 2017 after working in the new construction industry for 28 years, serves clients in Rehoboth and surrounding Massachusetts towns, as well as East Providence and the Narraganset area of Rhode Island. “My Ruehrwein’s move was not the only major addition for RE/MAX in Massachusetts.

Agents 435

Agents Clients Advertising Realty 435

Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. Prior to this rule being implemented, only 14% of agents reported having clients immediately sign a buyer representation agreement.

Real Estate Agent 488

Real Estate Agent Real Estate Agents Buyers 488

Housing Wire

MAY 8, 2024

Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. The more directly you speak to prospective or current clients—and the more time you put into understanding their wants and needs—the greater impact your marketing efforts will have.

Agents 451

Agents Marketing Clients Real Estate 451

Housing Wire

JUNE 4, 2024

Although I remained confident in my skills and the value I brought to my clients, I couldn’t help but question how I would compete with a company capable of offering such low-cost representation en-masse. I pondered how they could offer the assistance that buyers and sellers required at such competitive rates.

Real Estate 459

Real Estate Brokerage Clients Realtors 459

Housing Wire

FEBRUARY 24, 2025

This is where past clients and colleagues can write reviews for you. Id suggest asking all of your satisfied clients to write you a recommendation on LinkedIn, as it serves as social proof when a lead is checking out your profile. Theres also a recommendations section. Pro tip Add as much detail to your profile as you can.

Real Estate Agent 261

Real Estate Agent Real Estate Agents Tools 261

Housing Wire

FEBRUARY 7, 2024

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients. I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.”

Mortgage 435

Mortgage Advertising Clients Design 435