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Real estate tech roundup: CoStar buys Homesnap

Housing Wire

“Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Marketing tip Visuals are everything.

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10 best real estate software solutions for agents in 2024

Housing Wire

With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. In this article Overview: Best Real Estate Software for 2024 PropertyBase Market Leader Wise Agent Zurple BoomTown!

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Top Producer Review: Features, pricing & alternatives

Housing Wire

While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Top Producer can also help you automate your marketing with branded MLS reports.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

The real estate market is saturated with brokerages offering almost identical commission structures, technical support and growth opportunities. Quantifiable impact on business metrics Decrease in turnover costs When discussing turnover costs, most brokers consider immediate expenses, such as recruitment advertising and training resources.

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