Housing Wire

APRIL 20, 2022

Bonnie Williamson never intended to be a real estate agent. Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. Real estate agents are busier than ever. Instead, she was recruited out of school as one of Pan Am ’s first Russian speaking stewardesses.

Real Estate Agent 447

Real Estate Agent Real Estate Agents Brokerage 447

Housing Wire

DECEMBER 5, 2024

A post shared by The Agency (@theagencyre) Actionable Insights High-quality visuals can elevate your brand and attract more clients Showcase aspirational properties to capture the attention of luxury buyers 2. His style is a breath of fresh air among real estate content.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

APRIL 9, 2025

A new report from Anytime Estimate , a subsidiary of Clever , reveals that while the vast majority of American homesellers still plan to work with real estate agents in 2025, concerns about trust, commission fees , and agent value are reshaping expectations of those entering the housing market.

Sellers 248

Sellers Agents Real Estate Agent Real Estate 248

Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. Example Sierra Interactive websites on desktop, tablet and mobile Pricing Core package: $499.95

Real Estate Agent 440

Real Estate Agent Real Estate Brokerage Agents 440

Housing Wire

MARCH 27, 2025

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. ” The 2024 election cycle highlighted the power of podcast advertising, with more than 140.9

Real Estate 293

Real Estate Advertising Realtors Clients 293

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. In life, we sometimes find ourselves plunging headfirst in t o the unknown.

Real Estate Agent 456

Real Estate Agent Real Estate Agents Clients 456

Housing Wire

DECEMBER 27, 2024

Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? This person uses their experience and expertise to mentor new agents and offer guidance and support to more experienced agents.

Real Estate 416

Real Estate Tools Agents Real Estate Agent 416

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

Real Estate 434

Real Estate Buyers Tools Real Estate Agent 434

Housing Wire

SEPTEMBER 4, 2024

MoxiWorks said the updates will help agents “nurture prospective buyers, offer greater transparency to buyers by listing buyer-agent compensation offers with MoxiWebsites, and support agents’ need to demonstrate more value using robust buyer tours that extend beyond traditional CMAs (comparative market analyses) with MoxiPresent.”

Agents 428

Agents Advertising Real Estate Agent Real Estate 428

Housing Wire

FEBRUARY 23, 2021

In 2018, real estate agent Luis Robledo received a lead for a potential buyer looking to live in Venice Beach, California. The lead had come through Ylopo, a real estate digital marketing solution that aims to help agents find more clients while simultaneously building their brand and team.

Real Estate Agent 299

Real Estate Agent Real Estate Agents Clients 299

Housing Wire

AUGUST 1, 2024

When it comes to handling compensation eXp Realty is not mincing its words — it is not sharing its listing fee with the buyer’s broker. However, the firm says this does not mean it is unwilling to work with buyer’s brokers. But it will be their sellers who make the decision on an offer of compensation to a buyer broker.

Sellers 448

Sellers Buyers Agents Law 448

Housing Wire

SEPTEMBER 18, 2024

Real estate referral fees are also a fantastic way for experienced and busy agents to get a nice paycheck without doing much work. According to NAR , five percent of sellers and four percent of buyers found their agent through another agent’s referral. What is a real estate referral fee?

Real Estate 467

Real Estate Real Estate Agent Agents Brokerage 467

Housing Wire

JANUARY 23, 2025

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.

Real Estate 474

Real Estate Tools Real Estate Agent Open Houses 474

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 369

Advertising Real Estate Agent Real Estate Tools 369

Housing Wire

JULY 17, 2023

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. Continue reading to delve into the exciting realm of VR in real estate, exploring its benefits, advantages and the promising future it holds for the industry.

Real Estate 334

Real Estate Technology Business Real Estate Agent 334

Housing Wire

MAY 30, 2024

Bright MLS , the nation’s second-largest multiple listing service, is set to overhaul its platform this summer to align with new standards stemming from the National Association of Realtors ’ recent settlement of the real estate agent commission lawsuits. Starting Aug.

Agents 446

Agents Advertising Real Estate Agent Sellers 446

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages.

Real Estate 472

Real Estate Real Estate Agent Agents Tools 472

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Consumer expectations have changed dramatically in the last few years. But collaboration doesn’t stop there.

Marketing 447

Marketing Advertising Real Estate Agents 447

Housing Wire

AUGUST 1, 2023

Zillow’s Community pages, in particular, help buyers understand the benefits of a new-construction home and give home builders a place to highlight all the amenities within a new-build community,” Owen Gehrett, vice president and general manager of new construction at Zillow, said in a statement.

Construction 370

Construction Advertising Real Estate Real Estate Agent 370

Housing Wire

MARCH 22, 2024

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

Real Estate 447

Real Estate Sellers Real Estate Agent Tools 447

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically. Adwerx Enterprise Platform.

Loan Officers 304

Loan Officers Advertising Mortgage Real Estate Agent 304

Housing Wire

MARCH 28, 2022

Agents and brokers are anxious about this, and no one sees it changing any time soon. For those agents who do have plenty of business, the velocity of the market is unreal. Working with buyers scrambling to compete in an insane seller’s market has become a 24/7 job; homes sell in the blink of an eye.

Realtors 369

Realtors Real Estate Agent Marketing Advertising 369

Housing Wire

SEPTEMBER 6, 2024

Real estate agents largely felt prepared to tackle the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , according to the recently published Stephens Summer 2024 Real Estate Agent Survey.

Agents 442

Agents Real Estate Agent Brokerage Realty 442

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. It’s founded by real estate agent Haley Ingram, who gets the struggles of agents with social media.

Real Estate 434

Real Estate Marketing Real Estate Agent Tools 434

Housing Wire

JULY 26, 2021

They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers. Home buyers like my mother and father outside the U.S. If a showing is to happen, buyers must make appointments with each seller auctioneer to view those homes. An additional $6,400.

Real Estate Agent 397

Real Estate Agent Real Estate Sellers Legal 397

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up. We’ve climbed from No. 5 or 6 to No.

Marketing 475

Marketing Advertising Real Estate Real Estate Agent 475

The Appraiser Coach

SEPTEMBER 14, 2021

We frustrate buyers, sellers, loan officers and, sometimes, real estate agents. Appraisers have been accused of being “speed bumps” in the lending process. In some ways, I can understand their. Read More.

Agents 370

Agents Appraisal Real Estate Agent Loan Officers 370

Housing Wire

AUGUST 9, 2024

They believe that agents should focus on building their businesses the right way instead of chasing workarounds. To kick off the conversation, Dwiggins shares his overall thoughts on commission sharing and discusses buyer compensation after an offer is made. Dwiggins ties his example into real estate with a pointed statement. “I

Real Estate 446

Real Estate Advertising Legal Agents 446

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you.

Advertising 443

Advertising Tools Real Estate Sellers 443

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. This cohort accounted for 1,950,000 properties — equating to 39% of total homes purchased! stares down the barrel of a considerable economic downturn.

Finance 482

Finance Real Estate Agent Real Estate Insurance 482

Housing Wire

SEPTEMBER 13, 2024

Sellers are happy that they sold their home for more money than they bought it for, and home buyers are happy you found them an asset that will increase in value. Demonstrating your value as an agent in a recession is much more challenging. Spend more on direct response marketing Real estate agents love to brand their names and images.

Agents 448

Agents Real Estate Real Estate Agent Sellers 448

Housing Wire

OCTOBER 20, 2023

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

Real Estate 432

Real Estate Agents Real Estate Agent Decorating 432

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. While this may be similar to how agents in some MLSs note that sellers are willing to provide concessions, Papasan made it clear that seller concessions and commissions are not the same thing.

Agents 466

Agents Advertising Real Estate Sellers 466

Housing Wire

AUGUST 21, 2024

For Linda O’Koniewski , the broker-owner of Leading Edge Real Estate , one of the largest hiccups so far was when one of her agents brought a buyer offer that included concessions to a seller. The property had been listed for three months and was not advertised as offering any concessions.

Sellers 479

Sellers Agents Real Estate Buyers 479

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Learn more Predictive analytics Artificial intelligence (AI) is here to stay.

Real Estate 447

Real Estate Tools Open Houses Advertising 447

Housing Wire

JANUARY 22, 2025

But Carter believes this information is vital for consumers, as days on market helps a buyer negotiate a price while helping a seller with pricing strategy. Price drop histories can indicate a flexible sale price for a buyer and it can increase a listings visibility for a seller. CRMLS has rejected these demands.

Brokerage 355

Brokerage Sellers Advertising Real Estate 355