Housing Wire

DECEMBER 17, 2024

The lawsuit, which alleges claims of false advertising, was filed in a U.S. The suit alleges that Coldwell Banker Realty took things as far as depositing $100,000 of its own funds into an escrow account to create the false impression that the buyers had in fact made the deposit.

Realty 397

Realty Real Estate Advertising Agents 397

Housing Wire

DECEMBER 27, 2024

However, most teams are built with the same objectives playing to each individuals strengths to provide top-tier service to their clients. This can sometimes take the focus off client service, though it doesnt have to. This enables the team to handle more clients and close more deals than any individual agent could do alone.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

APRIL 1, 2025

Conversation then moved to MLS PINs insistence on maintaining sellers ability to make offers of compensation to buyers brokers through the MLS if they so choose, unlike MLSs affiliated with Realtor associations, which have removed offers of compensation from the MLS due to provisions in the National Association of Realtors (NAR) settlement.

Sellers 287

Sellers Real Estate Buyers Realtors 287

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Of course, you can’t do everything — but consistency is important.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

APRIL 1, 2025

That suit alleges that despite eXp publicly advertising that its agents may not act as contractors who provide home repair or renovation services on properties they represent since doing so would be a conflict of interest Featherston was allowed to serve in both roles in transactions she worked on with Ammann.

Agents 269

Agents Realty Advertising Contracts 269

Housing Wire

OCTOBER 31, 2024

The business practice changes outlined in NAR’s settlement have been a massive positive for agents, according to Kelly, as it has become more important for them to talk with buyer clients at the start of the transaction process. At NextHome, agents are no longer engaging in cooperative compensation.

Real Estate 448

Real Estate Brokerage Agents Training 448

Housing Wire

DECEMBER 5, 2024

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by The Agency (@theagencyre) Actionable Insights High-quality visuals can elevate your brand and attract more clients Showcase aspirational properties to capture the attention of luxury buyers 2.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

JULY 1, 2024

In its statement of interest, the DOJ claims that the changes MLS Property Information Network (MLS PIN) proposed for its commission rule “still gives sellers and their listing brokers a role in setting compensation for buyers’ brokers. … When sellers make such offers, buyer brokers need not compete on price to attract buyers.’”

Buyers 431

Buyers Law Sellers Advertising 431

Appraisal Buzz

SEPTEMBER 9, 2024

The analysis centers on in-depth interviews conducted nationwide with numerous Redfin agents regarding the reactions of sellers and buyers to the changes. The average buyer’s agent commission, according to a Redfin report from July, was 2.55%, a little less than it was prior to the settlement’s announcement. I showed a $4.75

Sellers 397

Sellers Buyers Agents Advertising 397

Housing Wire

AUGUST 1, 2024

When it comes to handling compensation eXp Realty is not mincing its words — it is not sharing its listing fee with the buyer’s broker. However, the firm says this does not mean it is unwilling to work with buyer’s brokers. But it will be their sellers who make the decision on an offer of compensation to a buyer broker.

Sellers 448

Sellers Buyers Agents Law 448

Housing Wire

JANUARY 23, 2025

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. Similarly, 59% of agents don’t like that commission costs may be shifted directly to buyers, compared to 19% of agents who view this change favorably.

Real Estate Agent 488

Real Estate Agent Real Estate Agents Buyers 488

Housing Wire

AUGUST 9, 2024

Co-hosts James Dwiggins and Keith Robinson urge agents to stop sharing commissions and discuss ways that listing agents can put their seller’s needs first while avoiding legal trouble and creating an excellent experience for their clients in an uncertain market. To illustrate his point, Dwiggins uses a car dealership analogy.

Real Estate 448

Real Estate Advertising Legal Agents 448

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. But collaboration is the way forward — a way to transform how agents and brokers work and the experience their clients receive.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

AUGUST 21, 2024

Our family established Baird & Warner more than a century ago with a mission to serve buyers and sellers with transparency and integrity, and we’ve endured many changes in our industry during this time. Doing the right thing is easy in theory, but often the hardest in practice.

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

MARCH 25, 2024

Cooperative compensation The vast majority of questions addressed on the call dealt with whether or not buyer’s representation was going away, and how agents will get paid for the services they provide to clients. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said.

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

AUGUST 21, 2024

For Linda O’Koniewski , the broker-owner of Leading Edge Real Estate , one of the largest hiccups so far was when one of her agents brought a buyer offer that included concessions to a seller. The property had been listed for three months and was not advertised as offering any concessions.

Sellers 482

Sellers Agents Real Estate Buyers 482

Housing Wire

SEPTEMBER 23, 2024

If the buyer ultimately purchases an $800,000 home, Zillow could pocket up to $9,600, while the agent assumes all the risk and performs all the work. Agents are incentivized to refer clients to the highest bidder rather than acting purely in the consumer’s best interest.

Real Estate 491

Real Estate Agents Clients Advertising 491

Housing Wire

SEPTEMBER 5, 2024

Real estate professionals and mortgage brokers face the challenge of maximizing their advertising impact amidst rising digital advertising costs. The goal is to reach potential buyers and borrowers efficiently with timely messaging, ensuring that each channel contributes to a cohesive and profitable marketing strategy.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

NOVEMBER 24, 2020

Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We PROJETO was originally only made available to the firms own clients in September. million to over 2.6

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

AUGUST 24, 2024

and even better, target both buyers and sellers with boosted posts and paid ads. You could also include any specific type of real estate you specialize in, such as new construction, working with first-time buyers or selling waterfront properties. Be sure to comply with your local advertising laws and guidelines.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. So what’s the easiest way to be consistent?

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

FEBRUARY 2, 2024

Launched on Thursday, the brokerage’s Sign & Save program provides buyers who sign up to work with a Redfin agent before their second home tour — and who purchase a property with that agent within 180 days of signing the agreement — a refund of 0.25% to 0.5% The buyer will receive the refund at closing.

Agents 493

Agents Real Estate Advertising Buyers 493

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

JANUARY 22, 2025

But Carter believes this information is vital for consumers, as days on market helps a buyer negotiate a price while helping a seller with pricing strategy. Price drop histories can indicate a flexible sale price for a buyer and it can increase a listings visibility for a seller. CRMLS has rejected these demands.

Brokerage 391

Brokerage Sellers Advertising Real Estate 391

Housing Wire

FEBRUARY 24, 2025

This is where past clients and colleagues can write reviews for you. Id suggest asking all of your satisfied clients to write you a recommendation on LinkedIn, as it serves as social proof when a lead is checking out your profile. Theres also a recommendations section. Pro tip Add as much detail to your profile as you can.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

JUNE 7, 2024

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts.

Advertising 458

Advertising Tools Real Estate Sellers 458

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. A written and signed buyer agreement will also be required to show properties listed on the MLS. “We Starting Aug.

Agents 448

Agents Advertising Real Estate Agent Sellers 448

Housing Wire

JULY 17, 2023

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. These immersive experiences enable prospective buyers to explore properties in three dimensions from the comfort of their homes.

Real Estate 365

Real Estate Technology Business Real Estate Agent 365

Housing Wire

JUNE 4, 2024

I pondered how they could offer the assistance that buyers and sellers required at such competitive rates. Although I remained confident in my skills and the value I brought to my clients, I couldn’t help but question how I would compete with a company capable of offering such low-cost representation en-masse.

Real Estate 459

Real Estate Brokerage Clients Realtors 459

Housing Wire

APRIL 24, 2024

One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Today, It is an all-in-one platform designed to help real estate agents manage many aspects of their business, including building meaningful relationships to grow repeat and referral business with clients.

Real Estate 459

Real Estate Clients Tools Contracts 459

Housing Wire

SEPTEMBER 18, 2024

According to NAR , five percent of sellers and four percent of buyers found their agent through another agent’s referral. A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. What are the benefits of referrals? It’s a win-win!

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

DECEMBER 11, 2023

Ruehrwein, who became a licensed agent in 2017 after working in the new construction industry for 28 years, serves clients in Rehoboth and surrounding Massachusetts towns, as well as East Providence and the Narraganset area of Rhode Island. “My Ruehrwein’s move was not the only major addition for RE/MAX in Massachusetts.

Agents 435

Agents Clients Advertising Realty 435

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Advertising on Zillow can put your brand in front of millions of potential buyers and sellers.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Regularly update content, share valuable insights about the local market, and interact with potential clients.

Real Estate Agent 468

Real Estate Agent Real Estate Agents Clients 468

Housing Wire

OCTOBER 17, 2023

Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages. For example, buyers will want to browse listings while home sellers visiting your site will appreciate your free home valuations. For example, if listings are scarce, you can filter for listing leads over buyer leads.

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476