Housing Wire

DECEMBER 17, 2024

The lawsuit, which alleges claims of false advertising, was filed in a U.S. The suit alleges that Coldwell Banker Realty took things as far as depositing $100,000 of its own funds into an escrow account to create the false impression that the buyers had in fact made the deposit.

Realty 397

Realty Real Estate Advertising Agents 397

Housing Wire

JULY 1, 2024

In its statement of interest, the DOJ claims that the changes MLS Property Information Network (MLS PIN) proposed for its commission rule “still gives sellers and their listing brokers a role in setting compensation for buyers’ brokers. … When sellers make such offers, buyer brokers need not compete on price to attract buyers.’”

Buyers 428

Buyers Law Sellers Advertising 428

Housing Wire

FEBRUARY 4, 2025

For buyers, the platform has their preferences for a home and relevant listings, which include both Compass exclusives and those on the local MLS. Proponents claim that position is disingenuous and that exclusive listings dramatically limit advertising exposure for listings and thus it is detrimental to sellers.

Clients 409

Clients Brokerage Advertising Sellers 409

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Appraisal Buzz

SEPTEMBER 9, 2024

The analysis centers on in-depth interviews conducted nationwide with numerous Redfin agents regarding the reactions of sellers and buyers to the changes. The average buyer’s agent commission, according to a Redfin report from July, was 2.55%, a little less than it was prior to the settlement’s announcement. I showed a $4.75

Sellers 397

Sellers Buyers Agents Advertising 397

Housing Wire

OCTOBER 31, 2024

The business practice changes outlined in NAR’s settlement have been a massive positive for agents, according to Kelly, as it has become more important for them to talk with buyer clients at the start of the transaction process. At NextHome, agents are no longer engaging in cooperative compensation.

Real Estate 448

Real Estate Brokerage Agents Training 448

Housing Wire

AUGUST 1, 2024

When it comes to handling compensation eXp Realty is not mincing its words — it is not sharing its listing fee with the buyer’s broker. However, the firm says this does not mean it is unwilling to work with buyer’s brokers. But it will be their sellers who make the decision on an offer of compensation to a buyer broker.

Sellers 448

Sellers Buyers Agents Law 448

Housing Wire

APRIL 1, 2025

Conversation then moved to MLS PINs insistence on maintaining sellers ability to make offers of compensation to buyers brokers through the MLS if they so choose, unlike MLSs affiliated with Realtor associations, which have removed offers of compensation from the MLS due to provisions in the National Association of Realtors (NAR) settlement.

Sellers 258

Sellers Real Estate Buyers Realtors 258

Housing Wire

APRIL 1, 2025

That suit alleges that despite eXp publicly advertising that its agents may not act as contractors who provide home repair or renovation services on properties they represent since doing so would be a conflict of interest Featherston was allowed to serve in both roles in transactions she worked on with Ammann.

Agents 251

Agents Realty Advertising Contracts 251

Housing Wire

MARCH 26, 2025

NAR also noted that delayed marketing listings can be part of a Virtual Office Website (VOW) display, as NARs FAQs noted that a VOW display is not for advertisement but rather to help with the provision of brokerage services to consumers with whom there is an established broker-consumer relationship.

Marketing 281

Marketing Brokerage Sellers Advertising 281

Housing Wire

SEPTEMBER 4, 2024

MoxiWorks said the updates will help agents “nurture prospective buyers, offer greater transparency to buyers by listing buyer-agent compensation offers with MoxiWebsites, and support agents’ need to demonstrate more value using robust buyer tours that extend beyond traditional CMAs (comparative market analyses) with MoxiPresent.”

Agents 434

Agents Advertising Real Estate Agent Real Estate 434

Housing Wire

AUGUST 9, 2024

To kick off the conversation, Dwiggins shares his overall thoughts on commission sharing and discusses buyer compensation after an offer is made. I do not believe that you are serving your seller correctly if you are advertising compensation in advance of an offer,” Dwiggins said.

Real Estate 448

Real Estate Advertising Legal Agents 448

Housing Wire

DECEMBER 17, 2024

This thing is not answering questions properly and is moving me, the buyer, further and further from the sale. Loan officers cost money, but so does advertising. We are already seeing AI make the process faster, easier, and a better experience for the buyer when paired with an expert loan officer. tale as old as time.

Loan Officers 396

Loan Officers Clients Technology Mortgage 396

Housing Wire

JUNE 17, 2024

Realtor.com is extending the reach of its buyer representation advertising campaign, according to an announcement on Monday. The listing portal argues that since sellers have an agent looking out for their best interests, buyers also deserve the same level of support.

Real Estate 468

Real Estate Buyers Advertising Agents 468

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Consumer expectations have changed dramatically in the last few years. But collaboration doesn’t stop there.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

SEPTEMBER 5, 2024

Real estate professionals and mortgage brokers face the challenge of maximizing their advertising impact amidst rising digital advertising costs. The goal is to reach potential buyers and borrowers efficiently with timely messaging, ensuring that each channel contributes to a cohesive and profitable marketing strategy.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

DECEMBER 27, 2024

These roles include: Buyers agents: These agents focus on helping clients purchase a new home. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Teams that use Ylopo can give their agents a serious edge when it comes to reaching more buyers and sellers and turning leads into deals.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Appraisal Buzz

JUNE 24, 2024

Even during a period when home values are typically at their lowest, many prospective first-time buyers were unable to reach their long-term financial goal of becoming homeowners in Q1, according to the Q1 2024 First-Time Home Buyer Affordability Report from Nerdwallet. times potential first-time buyer income) Detroit (2.9)

Buyers 273

Buyers Advertising Inventory Home Value 273

Housing Wire

JULY 30, 2024

In late May, CRMLS added a seller concessions-in-price data field to its platform, allowing listing agents and brokers to list how much a seller was willing to contributes toward the buyer’s transaction costs, which could include their buyer representation fee.

Sellers 459

Sellers Advertising Realtors Agents 459

Housing Wire

FEBRUARY 2, 2024

Launched on Thursday, the brokerage’s Sign & Save program provides buyers who sign up to work with a Redfin agent before their second home tour — and who purchase a property with that agent within 180 days of signing the agreement — a refund of 0.25% to 0.5% The buyer will receive the refund at closing.

Agents 493

Agents Real Estate Advertising Buyers 493

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said. The buyer can use those funds for anything they would like, including paying their agent, if they choose.”

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

AUGUST 24, 2024

and even better, target both buyers and sellers with boosted posts and paid ads. You could also include any specific type of real estate you specialize in, such as new construction, working with first-time buyers or selling waterfront properties. Be sure to comply with your local advertising laws and guidelines.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. A written and signed buyer agreement will also be required to show properties listed on the MLS. “We Starting Aug.

Agents 448

Agents Advertising Real Estate Agent Buyers 448

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you.

Advertising 457

Advertising Tools Real Estate Sellers 457

Housing Wire

AUGUST 21, 2024

For Linda O’Koniewski , the broker-owner of Leading Edge Real Estate , one of the largest hiccups so far was when one of her agents brought a buyer offer that included concessions to a seller. The property had been listed for three months and was not advertised as offering any concessions.

Sellers 482

Sellers Agents Real Estate Buyers 482

Inman

JUNE 12, 2024

A new company called Gitcha has launched which prioritizes an active buyer's needs in the same way a portal advertises available listings. It’s active in the greater Phoenix MSA, including Scottsdale.

Buyers 179

Buyers Advertising Technology Agents 179

Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. Similarly, 59% of agents don’t like that commission costs may be shifted directly to buyers, compared to 19% of agents who view this change favorably.

Real Estate Agent 488

Real Estate Agent Real Estate Agents Buyers 488

Housing Wire

SEPTEMBER 4, 2024

One-quarter of these lenders offered accelerated closing options, including two lenders that advertised home equity funding in as little as one week. Amid affordability challenges, lenders have rolled out more DPA programs, which have become a saving grace for buyers who aren’t able to pay a lump sum at closing.

Advertising 459

Advertising Lending Buyers Mortgage 459

Housing Wire

AUGUST 21, 2024

Our family established Baird & Warner more than a century ago with a mission to serve buyers and sellers with transparency and integrity, and we’ve endured many changes in our industry during this time. Doing the right thing is easy in theory, but often the hardest in practice.

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

DECEMBER 14, 2020

This means that for homes that aren’t owned by Opendoor, a tour assistant can meet the buyer to let them in to tour the home in-person. Then, once a buyer wants to make an offer, they are connected with an Opendoor agent to represent them. Opendoor can also conduct a virtual tour in any home. II in September.

Advertising 448

Advertising Finance Buyers Real Estate 448

Housing Wire

AUGUST 1, 2023

Zillow’s Community pages, in particular, help buyers understand the benefits of a new-construction home and give home builders a place to highlight all the amenities within a new-build community,” Owen Gehrett, vice president and general manager of new construction at Zillow, said in a statement.

Construction 370

Construction Advertising Real Estate Real Estate Agent 370

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 196

Advertising Real Estate Design Investors 196

Housing Wire

SEPTEMBER 13, 2023

It allows qualified buyers with a government loan to purchase a home by assuming responsibility for the sellers’ mortgage terms, including the current balance and interest rate. Moreover, many buyers are waiting on the sidelines, paralyzed by low housing inventory and high rates.

Mortgage 459

Mortgage Government Advertising Buyers 459

Housing Wire

JUNE 5, 2023

According to industry data, more than 95% of home buyers utilize online tools during their home search. To capitalize on this trend, Social Connect leverages social media advertising to reach a broader audience, targeting leads that the advertising algorithm identifies as more likely to make a home purchase.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

JANUARY 22, 2025

But Carter believes this information is vital for consumers, as days on market helps a buyer negotiate a price while helping a seller with pricing strategy. Price drop histories can indicate a flexible sale price for a buyer and it can increase a listings visibility for a seller. CRMLS has rejected these demands.

Brokerage 386

Brokerage Sellers Advertising Real Estate 386

Housing Wire

MARCH 15, 2024

In addition to the $418 million settlement amount, which will be paid into a court-controlled trust over a four-year period, NAR has also agreed to abolish all rules allowing seller’s agents to set compensation for buyer’s agents. It also agreed to prohibit broker compensation appearing in the MLS fields. It is going to be an absolute mess.”

Agents 476

Agents Brokerage Advertising Real Estate 476

Housing Wire

AUGUST 19, 2024

According to real estate professionals, the biggest adjustments they had to make this week was to get buyers to sign buyer representation agreements and to explain to sellers that while they don’t have to offer buyer broker compensation , they will most likely see most prospective buyers ask for some help in paying their agent.

Agents 476

Agents Sellers Realty Buyers 476