Housing Wire

MARCH 12, 2025

Michael Ketchmark , the lead plaintiffs counsel in the Gibson commission lawsuit against real estate brokerages, told Inman News that his firm is closely monitoring NAR s vote and will determine its next steps based on the outcome. And the decision comes under the shadow of a potential legal challenge. What’s next?

Legal 362

Legal Brokerage Real Estate Advertising 362

Housing Wire

AUGUST 5, 2024

While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact. Another national firm taking a similar route to Side is The Real Brokerage.

Sellers 468

Sellers Buyers Agents Advertising 468

Housing Wire

MARCH 4, 2025

The brokerage is giving agents at all brokerages access to Coming Soon, which houses its exclusive listings. Compass says that the listings protect home sellers against negative insights, such as days on market. It begins with Exclusive Listings, which appear in search results on the Compass site but are not directly advertised.

Agents 383

Agents Realtors Brokerage Advertising 383

Housing Wire

AUGUST 21, 2024

For Linda O’Koniewski , the broker-owner of Leading Edge Real Estate , one of the largest hiccups so far was when one of her agents brought a buyer offer that included concessions to a seller. The property had been listed for three months and was not advertised as offering any concessions.

Sellers 482

Sellers Agents Real Estate Buyers 482

Housing Wire

JUNE 18, 2024

Invariably, these same articles classify all real estate brokerages and models as identical. Perhaps there are internal policies within some of the companies that are standardized, but the categorization of all brokerages as identical showcases the ignorance of the author. That’s a 20% reduction in revenue for the brokerage.

Brokerage 459

Brokerage Real Estate Agents Clients 459

Appraisal Buzz

SEPTEMBER 9, 2024

The analysis centers on in-depth interviews conducted nationwide with numerous Redfin agents regarding the reactions of sellers and buyers to the changes. Many agents at other brokerages are adopting a stricter stance, requiring purchasers to sign a comprehensive buyer agency agreement before scheduling a showing.

Sellers 397

Sellers Buyers Agents Advertising 397

Housing Wire

AUGUST 1, 2024

As brokerage firms fine tune how to handle the business practice changes outlined in the terms of the National Association of Realtors’ nationwide commission lawsuit settlement agreement , which are set to go into effect on August 17 , many are focusing on how their agents will handle compensation on both the buy-side and the sell-side.

Sellers 448

Sellers Buyers Agents Law 448

Housing Wire

AUGUST 21, 2023

A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.” Two months prior, in January 2021, Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices.

Advertising 370

Advertising Real Estate Agent Real Estate Agents 370

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 468

Technology Advertising Tools Agents 468

Housing Wire

DECEMBER 27, 2024

Sellers agents: Listing agents specialize in representing sellers. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Team commission splits are typically lower than those of a traditional brokerage for an individual agent.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

FEBRUARY 20, 2025

there is a big debate right now about private marketplaces, but the data shows that sellers generally can sell for a shorter period of time and for a higher dollar amount because of the MLS. Known previously for its recruiting efforts and revenue share model , Pareja said he wants the brokerage to be known as the place where pros go to grow.

Realty 352

Realty Agents Real Estate Advertising 352

Housing Wire

SEPTEMBER 10, 2024

With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages. Their most customized, fully supported options are expensive, but they are perfect for teams and brokerages with established brands and lead nurturing systems in place.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. On Monday, the now defunct discount brokerage filed an appeal with the U.S. In mid-May 2022, REX ceased its brokerage operations.

Advertising 448

Advertising Real Estate Brokerage Agents 448

Housing Wire

AUGUST 9, 2021

Our mission is to elevate the entire real estate industry and really provide the consumer at the end of the day with an amazing experience, whether they’re a buyer or seller. My son went on listing appointments with me when he was a baby and has been in some advertising stuff for me. And so, my entire family is a part of it.

Brokerage 397

Brokerage Advertising Real Estate Sellers 397

Housing Wire

MAY 7, 2024

The brokerage posted revenue of $225.5 Redfin’s brokerage revenue hovered around $125 million, up 5% from a year ago. Despite spending less than our major rivals on advertising, we continue to compete well for traffic.” Our brokerage sales initiatives are working,” Kelman said in a statement.

Marketing 471

Marketing Brokerage Advertising Agents 471

Housing Wire

JANUARY 22, 2025

But Carter believes this information is vital for consumers, as days on market helps a buyer negotiate a price while helping a seller with pricing strategy. Price drop histories can indicate a flexible sale price for a buyer and it can increase a listings visibility for a seller.

Brokerage 391

Brokerage Sellers Advertising Real Estate 391

Housing Wire

JUNE 4, 2024

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront. I pondered how they could offer the assistance that buyers and sellers required at such competitive rates.

Real Estate 459

Real Estate Brokerage Clients Realtors 459

Housing Wire

AUGUST 21, 2024

Our family established Baird & Warner more than a century ago with a mission to serve buyers and sellers with transparency and integrity, and we’ve endured many changes in our industry during this time. Doing the right thing is easy in theory, but often the hardest in practice.

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

OCTOBER 21, 2024

Prior to the implementation of the current CCP in May 2020, listing brokers had two business days from the signing of the listing contract to either enter the listing into the MLS as “active” or submit a listing exclusion form, which had to be authorized by the seller, to the MLS. This is known as the policy’s Office Exclusive exception.

Brokerage 448

Brokerage Real Estate Sellers Agents 448

Housing Wire

AUGUST 19, 2024

According to real estate professionals, the biggest adjustments they had to make this week was to get buyers to sign buyer representation agreements and to explain to sellers that while they don’t have to offer buyer broker compensation , they will most likely see most prospective buyers ask for some help in paying their agent.

Agents 476

Agents Sellers Realty Buyers 476

Housing Wire

MARCH 15, 2024

With several of the major brokerage houses already having settled, NAR was in the untenable position of fighting to protect a business model that was already compromised by the settlements.” An industry insider at a top brokerage shared a similar sentiment. “We Almost any time in history the U.S.

Agents 476

Agents Brokerage Advertising Real Estate 476

Housing Wire

AUGUST 7, 2023

Things are continuing to heat up in Zillow Group’s legal battle with discount brokerage REX Homes , as the September 18, 2023, trial date looms ever closer. In mid-May 2022, REX ceased its brokerage operations. REX chose to use Zillow’s services to advertise their for-sale properties on Zillow – for free.

Advertising 369

Advertising Law Brokerage Sellers 369

Housing Wire

OCTOBER 1, 2024

g)(1)(v) exemptions allow payments pursuant to cooperative brokerage and referral arrangements between real estate agents and real estate brokers. This limited exemption on kickbacks only applies to fee divisions within real estate brokerage arrangements when all parties act in a real estate brokerage capacity.

Agents 435

Agents Real Estate Real Estate Agent Brokerage 435

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you.

Advertising 458

Advertising Tools Real Estate Sellers 458

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. While this may be similar to how agents in some MLSs note that sellers are willing to provide concessions, Papasan made it clear that seller concessions and commissions are not the same thing.

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

FEBRUARY 27, 2024

If you’re an agent, team or brokerage looking to keep a pipeline of qualified listing leads coming your way, SmartZip may the solution you need. SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Automated marketing: Yes.

Advertising 459

Advertising Real Estate Tools Sellers 459

Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. When it comes to commission rates, listing agents say they hope to have their seller offer an average of 2.6%

Real Estate Agent 488

Real Estate Agent Real Estate Agents Buyers 488

Housing Wire

JULY 30, 2024

The August 17 deadline is looming, and many Realtors are gnashing their teeth over how they can share their seller’s offers of buyer broker compensation while still complying with the terms of the settlement. We knew there had to be an efficient way of handling this sort of communication.” From this, HomeKick was born.

Buyers 459

Buyers Realtors Agents Sellers 459

Housing Wire

SEPTEMBER 18, 2024

According to NAR , five percent of sellers and four percent of buyers found their agent through another agent’s referral. A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. It’s a win-win! How much are real estate referral fees?

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

DECEMBER 11, 2023

The firm currently serves buyers and sellers in Essex County, the Merrimack River Valley and Southern New Hampshire. In 2014, Bentley started his team at RE/MAX with Christie and four other agents, by 2016 the team had expanded to 10 agents and in 2018 they transitioned from a team to an independent brokerage, Bentley’s Real Estate.

Agents 435

Agents Clients Advertising Realty 435

Housing Wire

OCTOBER 25, 2023

It’s a negotiation with the seller.” However, he said this might not be in the best interest of the seller. It’s in the best interest of the seller to have as many buyers as possible.” The seller’s agent then finds a buyer at their local church and receives a $9,000 commission.

Sellers 448

Sellers Realtors Agents Buyers 448

Housing Wire

AUGUST 17, 2023

Zilly also pointed out the unlike other brokerage, Zillow continued to display REX’s listings. Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices.

Advertising 370

Advertising Legal Brokerage Realtors 370

Housing Wire

AUGUST 24, 2024

and even better, target both buyers and sellers with boosted posts and paid ads. Some real estate agent Facebook pages showcase luxury homes or a style of home — while other agents choose to showcase their family, lifestyle, accolades, team members, market, brokerage brand, reputation or personality. Don’t skip this step!

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

MARCH 20, 2024

Trading volumes in eight residential brokerage or listings companies rocketed up 319% to almost 80 million shares on Friday. The company monetizes its platform’s traffic in a variety of ways, primarily by selling leads, software-as-a-service tools for agents and advertising services.

Investors 482

Investors Agents Real Estate Buyers 482

Housing Wire

SEPTEMBER 28, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices, creating a two-tab design for agent listings and “other listings.” In mid-May 2022, REX ceased its brokerage operations.

Advertising 435

Advertising Legal Law Real Estate 435

Housing Wire

JULY 26, 2021

That kind of drawn-out timetable is typical for the majority of western nations that use the auctioneer system where a seller works with one, perhaps two, auctioneers. fee to the seller. They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers.

Real Estate Agent 397

Real Estate Agent Real Estate Sellers Legal 397