Housing Wire

OCTOBER 31, 2024

What has changed for real estate brokerages since then? 31, 2023, and has since reshaped the business practices for real estate brokerages and agents across the country. “I’m Listing agents are only advertising their seller’s offer of buyer broker compensation if the seller instructs them to do so.

Real Estate 448

Real Estate Brokerage Agents Training 448

Housing Wire

APRIL 3, 2025

In 2021 , Zillow made the switch from individual syndication agreements with brokerages to IDX feeds, allowing it to obtain data directly from MLSs. VOWing to find a solution Prior to IDX feeds, virtual office websites (VOWs) were the first iteration of brokerages putting listing data online. These can be provided by their broker.

Marketing 346

Marketing Brokerage Sellers Agents 346

Housing Wire

MARCH 4, 2025

The brokerage is giving agents at all brokerages access to Coming Soon, which houses its exclusive listings. It begins with Exclusive Listings, which appear in search results on the Compass site but are not directly advertised. Compass has taken its fight against the Clear Cooperation Policy (CCP) to another level.

Agents 371

Agents Realtors Brokerage Advertising 371

Housing Wire

AUGUST 25, 2024

With technology changing faster than new agents answer phone calls, choosing the right real estate brokerage software can sometimes feel like a full-time job. Here’s why: Good software might help your brokerage stay afloat in a post-lawsuit market. The looming chaos from the commission lawsuits sure isn’t helping.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

JUNE 18, 2024

Invariably, these same articles classify all real estate brokerages and models as identical. Perhaps there are internal policies within some of the companies that are standardized, but the categorization of all brokerages as identical showcases the ignorance of the author. That’s a 20% reduction in revenue for the brokerage.

Brokerage 459

Brokerage Real Estate Agents Clients 459

Housing Wire

DECEMBER 17, 2024

The lawsuit, which alleges claims of false advertising, was filed in a U.S. The suit also alleges that the defendants which include the brokerages, agents, brokers, support staff, title companies and banks involved in the transaction coordinated to gain an unfair advantage.

Realty 397

Realty Real Estate Advertising Agents 397

Housing Wire

MARCH 26, 2025

Additionally, if an office exclusive listing is shared across multiple brokerages CCP is triggered and the listing must be submitted to the MLS within 24 hours when the listing will immediately be syndicated through IDX feeds. However, delayed marketing cannot appear on an MLS public-facing website, as that would be considered syndication.

Marketing 281

Marketing Brokerage Sellers Advertising 281

Housing Wire

AUGUST 21, 2023

A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.” REX ceased its brokerage operations in mid-May of 2022. The ruling came after REX filed a motion for summary judgement on the matter. In his order, Judge Thomas Zilly of the U.S.

Advertising 370

Advertising Real Estate Agent Real Estate Agents 370

Housing Wire

NOVEMBER 17, 2021

Podcast: Comparing real estate team and brokerage profitability. Study: It’s true, real estate teams outperform brokerage firms. RealTrends Brokerage Compensation Report. However, these super-sized teams aren’t the only ones turning a profit — a profit that dwarfs most real estate brokerage’s profit. Broker Studies.

Real Estate 397

Real Estate Brokerage Agents Advertising 397

Housing Wire

APRIL 9, 2024

On Monday, the independent brokerage announced that it had acquired Springfield, Massachusetts-based Sears Real Estate. Lamacchia Realty is expanding its presence in the Pioneer Valley region of Massachusetts.

Realty 448

Realty Brokerage Real Estate Realtors 448

Housing Wire

FEBRUARY 3, 2025

Love them or hate them, profit share and revenue share real estate brokerage models appear to be on the rise, highlighted by the rapid ascent of both eXp Realty and The Real Brokerage over the past roughly 15 years. 2 brokerage Anywhere Advisors , in the 2024 RealTrends Rankings. We are the most productive company in the U.S.,

Brokerage 392

Brokerage Real Estate Agents Realty 392

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 468

Technology Advertising Tools Agents 468

Housing Wire

AUGUST 10, 2023

Low-cost residential real estate brokerage is not necessarily a new phenomenon. Flat-fee brokers advertise themselves as 100% firms. Flat-fee firms climbing up the brokerage rankings Interestingly, in 2013 only five of the top 100 firms in the nation, according to the RealTrends 500 rankings , were flat-fee firms.

Real Estate 370

Real Estate Brokerage Advertising Realty 370

Housing Wire

SEPTEMBER 10, 2024

With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages. Their most customized, fully supported options are expensive, but they are perfect for teams and brokerages with established brands and lead nurturing systems in place.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

DECEMBER 2, 2024

Regardless, if we don’t handle the underlying economic issue of sick brokerage companies, the industry will eat itself from inside. There needs to be strong brokerage entities — that’s the biggest thing I’m concerned about. Cofano: I think the sooner the industry can walk away from CCP, it will help us.

Real Estate 352

Real Estate Brokerage Advertising Agents 352

Housing Wire

AUGUST 5, 2024

While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact. Another national firm taking a similar route to Side is The Real Brokerage.

Sellers 468

Sellers Buyers Agents Advertising 468

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. On Monday, the now defunct discount brokerage filed an appeal with the U.S. In mid-May 2022, REX ceased its brokerage operations.

Advertising 448

Advertising Real Estate Brokerage Agents 448

Housing Wire

AUGUST 9, 2021

My son went on listing appointments with me when he was a baby and has been in some advertising stuff for me. The post Side’s Hilary Saunders: An inside look at the alternative brokerage model appeared first on HousingWire. I think it’s really about finding that underlying passion, so work, to me, is part of my life.

Brokerage 397

Brokerage Advertising Real Estate Sellers 397

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Team commission splits are typically lower than those of a traditional brokerage for an individual agent. They create content, manage the teams social media, and design marketing campaigns to attract leads.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

FEBRUARY 14, 2025

In May 2022, REX ceased its brokerage operations. But he allowed the discount brokerages false advertising claim under the Lanham Act , along with a claim for unfair or deceptive trade practices under the state of Washingtons Consumer Protection Act, to stand.

Advertising 267

Advertising Legal Brokerage Design 267

Housing Wire

MAY 22, 2024

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients.

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

MAY 7, 2024

The brokerage posted revenue of $225.5 Redfin’s brokerage revenue hovered around $125 million, up 5% from a year ago. Despite spending less than our major rivals on advertising, we continue to compete well for traffic.” Our brokerage sales initiatives are working,” Kelman said in a statement.

Marketing 466

Marketing Brokerage Advertising Agents 466

Housing Wire

MARCH 27, 2025

ERA Real Estate , part of Anywhere Real Estate , is launching its first multifaceted media campaign with advertising across Major League Baseball (MLB) and Minor League Baseball (MiLB) games this season. The campaign aims to boost brand visibility during peak real estate sales seasons.

Real Estate 245

Real Estate Advertising Inventory Marketing 245

Housing Wire

FEBRUARY 20, 2025

According to Sanford, this has resulted in a landscape that is populated by disparate listing portals that are all lobbying for advertising and promotions. Known previously for its recruiting efforts and revenue share model , Pareja said he wants the brokerage to be known as the place where pros go to grow.

Realty 314

Realty Agents Real Estate Advertising 314

Housing Wire

NOVEMBER 16, 2023

The firm’s website advertises that it specializes in personal injury lawsuits. This explains why Michael Ketchmark, the lead attorney for the plaintiffs in the Sitzer/Burnett suit, chose to sue a whole different group of corporate brokerages in the Gibson lawsuit he filed just hours after the Sitzer/Burnett verdict was announced.

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Law Brokerage Advertising Real Estate 482

Housing Wire

OCTOBER 6, 2020

But the filing also revealed that Opendoor is under investigation by the Federal Trade Commission over its advertising practices. ” On August 28, the iBuyer launched a brokerage. According to the filing, Opendoor in 2019 received a civil investigative demand. “In

Advertising 476

Advertising Brokerage Insurance Government 476

Housing Wire

JUNE 4, 2024

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront. Many limited service brokerages have faced similar hurdles in their quest to disrupt the status quo.

Real Estate 459

Real Estate Brokerage Clients Realtors 459

Housing Wire

APRIL 25, 2024

Real estate brokerage eXp Realty has added industry veteran Wendy Forsythe to its leadership team. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations. On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer.

Realty 439

Realty Marketing Real Estate Advertising 439

Housing Wire

SEPTEMBER 4, 2024

“While the NAR settlement changes have led to some anxiety , brokerages and agents who use MoxiWorks have what they need at their fingertips. This will give them a place to advertise offers of buyer broker compensation now that they are banned from the MLS.

Agents 434

Agents Advertising Real Estate Agent Real Estate 434

Housing Wire

FEBRUARY 22, 2021

The shake-up follows founder Gary Keller’s announcement in October that he would step down as CEO of the Austin, Texas-headquartered brokerage. How to Diversify Your Brokerage to Weather Economic Hardship. King, who is a former real estate agent, will run the brokerage’s daily operations but must report to Liebert.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Advertising 448

Housing Wire

NOVEMBER 29, 2023

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 468

Agents Brokerage Training Real Estate 468

Housing Wire

SEPTEMBER 6, 2024

And 90% of agents at what Stephens refers to as “traditional” brokerages — which includes firms like RE/MAX , Anywhere , Keller Williams , Compass and Douglas Elliman — reported being fully or somewhat prepared. A majority of agents (82%) reported that their brokerages either completely or mostly prepared them for the changes.

Agents 448

Agents Real Estate Agent Brokerage Realty 448

Housing Wire

AUGUST 7, 2023

Things are continuing to heat up in Zillow Group’s legal battle with discount brokerage REX Homes , as the September 18, 2023, trial date looms ever closer. In mid-May 2022, REX ceased its brokerage operations. REX chose to use Zillow’s services to advertise their for-sale properties on Zillow – for free.

Advertising 369

Advertising Law Brokerage Sellers 369

Housing Wire

OCTOBER 1, 2024

g)(1)(v) exemptions allow payments pursuant to cooperative brokerage and referral arrangements between real estate agents and real estate brokers. This limited exemption on kickbacks only applies to fee divisions within real estate brokerage arrangements when all parties act in a real estate brokerage capacity.

Agents 435

Agents Real Estate Real Estate Agent Brokerage 435

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Increase productivity and brand awareness while boosting recruiting and retention efforts for your brokerage. Product Fast Facts: #1. Get More Info.

Loan Officers 319

Loan Officers Advertising Mortgage Real Estate Agent 319

Housing Wire

AUGUST 21, 2024

It is clear to me that any broker or real estate company pursuing workarounds, including posting compensation on their website or other advertising, will only perpetuate the same practices that got us where we are today and risk fueling a cycle of litigation. Steve Baird is the President & CEO of Baird & Warner Real Estate.

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

NOVEMBER 28, 2023

As such, it certainly feels like that pendulum is a labrys slicing through our brokerage firms. For even the most astute operators, it’s been nearly impossible to get out ahead of a decline this sharp, resulting in brokerage profitability taking a huge hit. Retain and develop. Spend less money than you make.

Real Estate 435

Real Estate Brokerage Advertising Housing Market 435