Housing Wire

SEPTEMBER 1, 2020

The Consumer Financial Protection Bureau issued a consent order against two companies on Tuesday following recent investigations of mortgage companies that use deceptive mailers to advertise loans guaranteed by the United States Department of Veterans Affairs. Those investigations have resulted in actions against six companies this summer.

Advertising 498

Advertising Mortgage Lending 498

Inman

NOVEMBER 8, 2024

The National Advertising Division on Friday denied CoStar's challenge to Realtor.com's "No. 1 site real estate professionals trust" tagline. CoStar said it's based on outdated data. NAD disagreed.

Advertising 165

Advertising Real Estate Agents 165

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 447

Advertising Real Estate Brokerage Agents 447

Housing Wire

JULY 9, 2024

CoStar Group is withdrawing two of its Homes.com advertising campaigns after two Fast-Track SWIFT rulings from the Better Business Bureau’s (BBB) National Programs National Advertising Division. Fast-Track SWIFT is an expedited process for single-issue advertising cases brought to the National Advertising Division (NAD).

Advertising 389

Advertising Real Estate Tools Agents 389

Housing Wire

DECEMBER 19, 2024

RE/MAX Holdings , the parent company of real estate franchisor RE/MAX and mortgage franchisor Motto Mortgage , is getting into the advertising game. According to the company’s announcement, the new commercial media network will leverage RE/MAXs digital ecosystem to provide advertisers with a new platform to connect with consumers.

Advertising 313

Advertising Real Estate Sellers Agents 313

Housing Wire

AUGUST 5, 2024

While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact. Dwiggins said.

Sellers 468

Sellers Buyers Agents Advertising 468

Real Estate News

APRIL 23, 2024

Homes.com subscription sales to agents are the biggest product launch in CoStar history, said CEO Andy Florance, as the company pursues portal dominance.

Advertising 258

Advertising Agents 258

Housing Wire

FEBRUARY 27, 2023

The CFPB issued the initial agency order against RMK for, among other things, sending advertisements to military families that led the recipients to believe the company was affiliated with the U.S. government. The CFPB ordered RMF at that time to end its illegal and deceptive practices and pay a civil penalty of $250,000.

Lending 397

Lending Advertising Mortgage Law 397

Housing Wire

MAY 2, 2024

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Brand trust emerged as the top determining factor, cited by 93% of all respondents.

Brokerage 447

Brokerage Agents Advertising Real Estate Agent 447

Housing Wire

JUNE 17, 2024

Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s). Lead Feed: Get daily leads through proven online advertising and many data providers from relevant real estate websites.

Advertising 445

Advertising Real Estate Tools Contracts 445

Housing Wire

JUNE 3, 2024

Wood Christie's International Real Estate Jana Setterberg Vice President, Marketing Consolidated Analytics Jane Hood Head of Marketing FoxyAI Jennie Craig Vice President, Marketing Solidifi Jennifer Leonard Chief Marketing Officer AIME Julie Wink-Davis Executive Vice President, Marketing and Strategic Sales Xactus Kara Taylor Chief Marketing Officer (..)

Marketing 482

Marketing Advertising Realty Real Estate 482

Housing Wire

APRIL 19, 2023

A drop in mortgage comparison sites To confirm why the cost of Google Ads is cheaper, he looked at the number of mortgage comparison sites that advertised before the CFPB advisory and after — June 1-30, 2022 compared to February 7-March 8, 2023. He wanted to prove the link to the CFPB ruling. “I What does this mean for lenders?

Advertising 363

Advertising Loan Officers Mortgage Real Estate 363

Housing Wire

SEPTEMBER 5, 2024

Real estate professionals and mortgage brokers face the challenge of maximizing their advertising impact amidst rising digital advertising costs. These platforms offer unique opportunities for creating dynamic, engaging advertisements that resonate with younger users.

Marketing 462

Marketing Advertising Real Estate Tools 462

Housing Wire

MAY 22, 2024

Speakers: Kelly Gill, SVP, Marketing & Advertising, Motto Mortgage and wemlo Abby Lee, EVP, Marketing and Communications, RE/MAX Jennifer Laws, SVP, Sales, HousingWire Watch the full session below. To go back to the full Gathering 2024 on demand page, go here.

Agents 441

Agents Advertising Real Estate Agent Real Estate 441

Housing Wire

SEPTEMBER 17, 2024

Zillow advertising partnership Zillow is estimated to reach more than 200 million users per month, and the partnership includes advertising for HUD’s “Let’s Make Home the Goal” campaign that launched last year.

Advertising 448

Advertising Transportation Clients Design 448

Housing Wire

DECEMBER 15, 2023

Looking forward to 2024, HousingWire has relaunched its podcast advertising platform and product suite, offering marketers a prime opportunity to connect with the highly engaged audience of mortgage and real estate professionals.

Business 451

Business Advertising Real Estate Law 451

Housing Wire

SEPTEMBER 27, 2023

The DOJ alleges that the bank also failed to train and incentivize its staff to market and advertise its mortgage services to compensate for its lack of presence in these areas. It will also spend $1 million in partnerships and $1 million in advertising. The settlement does not include any civil monetary penalties.

Advertising 458

Advertising Loan Officers Lending Training 458

Housing Wire

JULY 19, 2024

Listing Concierge houses a suite of services including professional photography, videography, customized marketing materials and targeted online advertising. “We’re excited to offer it to them as we continue to unlock new ways to make them more efficient and effective than ever before.”

Advertising 501

Advertising Real Estate Realty Technology 501

Housing Wire

FEBRUARY 15, 2024

As Opendoor looks to regain ground in 2024, Wheeler said the firm is planning to increase its advertising spread and is working to widen its customer acquisition funnel. Despite these reductions, we’ve maintained our agent awareness, which is a testament to the effectiveness and efficiency of our creative advertising efforts.”

Business 437

Business Advertising Inventory Contracts 437

Housing Wire

JUNE 7, 2023

In addition to advertising on websites or co-marketing with other real estate service providers, compliance experts also noted that industry professionals should also be aware of their social media behavior. Social media is also advertising and marketing, it is just a different platform, but it falls into the digital realm,” Ryan said.

Advertising 366

Advertising Real Estate Agent Real Estate Law 366

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up.

Marketing 475

Marketing Advertising Real Estate Real Estate Agent 475

Housing Wire

JUNE 5, 2023

To capitalize on this trend, Social Connect leverages social media advertising to reach a broader audience, targeting leads that the advertising algorithm identifies as more likely to make a home purchase. According to industry data, more than 95% of home buyers utilize online tools during their home search.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

OCTOBER 15, 2024

From 2018 to 2020, it directed less than 3% of its direct mail advertising to consumers in majority-Black areas and, despite knowing about the discrepancies, failed to address them. The regulators added that in the Birmingham area — which has six counties and about 1.1

Advertising 468

Advertising Lending Loan Officers Retail 468

Housing Wire

SEPTEMBER 25, 2024

In the age of social media , and with the ubiquity of advertising across people’s daily lives, this is more true than ever.” The depiction of these older adults is not an innocuous element, since depictions in culture and advertising tend to reflect and validate the perceptions people have of a topic, she said.

Advertising 427

Advertising Technology Marketing 427

Housing Wire

AUGUST 9, 2024

I do not believe that you are serving your seller correctly if you are advertising compensation in advance of an offer,” Dwiggins said. Conversely, struggling dealerships would offer to cut prices to attract customers. Dwiggins ties his example into real estate with a pointed statement. “I

Real Estate 447

Real Estate Advertising Legal Agents 447

Housing Wire

AUGUST 24, 2024

Be sure to comply with your local advertising laws and guidelines. All successful marketing and advertising campaigns include a call-to-action, which is a direct invitation to contact you. Running ads on Facebook Many highly successful real estate agents advertise on Facebook because there’s a lot of flexibility in how much you spend.

Real Estate Agent 454

Real Estate Agent Real Estate Agents Advertising 454

Housing Wire

OCTOBER 10, 2024

Nearly all of them reported having a digital application process, while two advertised the ability to fund a home equity loan within a week. Keynova Group recently surveyed 12 large banks and nonbanks about their home equity lending capabilities. Speed is a key part of this process.

Renovations 476

Renovations Advertising Housing Market Lending 476

Housing Wire

AUGUST 30, 2023

million suit for breaching advertising placement agreements with digital and print publisher Meredith Operations Corporation. Digital mortgage lender Better Home & Finance faces a $1.86

Advertising 418

Advertising Finance Contracts Mortgage 418

Housing Wire

JULY 1, 2024

“Defendant programmed such third-party tracking technology into its website for advertising purposes and to increase its profits,” the complaints add.

Advertising 429

Advertising Technology Law Modernization 429

Housing Wire

AUGUST 7, 2023

In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 362

Advertising Law Brokerage Sellers 362

Housing Wire

MAY 10, 2024

They advertise that they have an audience of 156 million for Homes.com , which is plain wrong.” Since hitting that milestone the firm has kept up its aggressive — and expensive — advertising campaign. According the firm, it has spent roughly $1 billion on its advertising campaign. A new competitor who plays by their own rules.

Advertising 350

Advertising Investors Real Estate Realtors 350

Housing Wire

AUGUST 16, 2023

Do you want your own white-labeled site and if so, do you have the advertising budget to drive people there? There is complete copyright protection and free advertising for new trainers. You can track sales, but won’t have the opportunity to advertise as a part of the base cost.

Real Estate 366

Real Estate Advertising Design Agents 366

Housing Wire

OCTOBER 9, 2024

We’re excited to bring this technology to real estate professionals as part of Zillow’s broad suite of software and advertising solutions,” Zillow wrote in a blog post on its investor site. VSAI offers the next generation of listing innovation to elevate the listing experience on Zillow for home shoppers.”

Real Estate 434

Real Estate Advertising Real Estate Agent Technology 434

Housing Wire

FEBRUARY 7, 2024

I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.” That makes it much more palatable, because it’s not a cheap form of advertising.” My biggest source of leads and closed loans last year — and so far this year — has been radio,” Simmons said in an interview this week. “I

Mortgage 434

Mortgage Advertising Clients Design 434

Housing Wire

SEPTEMBER 14, 2023

Listings + advertising With our new partnership with CoreLogic , we’ve brought together the legendary listing management solution Matrix, trusted by over a million agents for over 4 million home transactions per year with the intelligent digital advertising power of Boost, which garners over a million impressions for real estate ads every day.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

SEPTEMBER 4, 2024

This will give them a place to advertise offers of buyer broker compensation now that they are banned from the MLS. Our proven products have been upgraded so buyer’s agents can more quickly and easily display their value and earn their commissions.”

Agents 431

Agents Advertising Real Estate Agent Real Estate 431

Housing Wire

MAY 22, 2024

Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation.

Clients 468

Clients Agents Real Estate Agent Advertising 468