Advertising Related Topics 
Housing Wire
MARCH 18, 2024
A national syndicated columnist has taken a closer look at the reverse mortgage product category after reviewing data from the Consumer Financial Protection Bureau (CFPB) about the industry’s advertising practices , and she says that the product can have utility for older Americans as long as a prospective borrower properly understands it.
Housing Wire
OCTOBER 3, 2024
In today’s digital marketing landscape, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for real estate and mortgage businesses seeking immediate visibility and results. PPC advertising offers a strategic way to cut through the noise by placing ads directly in front of users actively searching for relevant services.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Housing Wire
OCTOBER 2, 2023
The jury found that REX did not prove Zillow used false advertising it its decision to put non-MLS listings on a different section of the website and that Zillow proved its defense on REX’s second claim that Zillow acted deceptively and unfairly. In mid-May 2022, REX ceased its brokerage operations.
Housing Wire
DECEMBER 19, 2024
RE/MAX Holdings , the parent company of real estate franchisor RE/MAX and mortgage franchisor Motto Mortgage , is getting into the advertising game. According to the company’s announcement, the new commercial media network will leverage RE/MAXs digital ecosystem to provide advertisers with a new platform to connect with consumers.
Housing Wire
MARCH 27, 2025
Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. ” The 2024 election cycle highlighted the power of podcast advertising, with more than 140.9 ”
Housing Wire
MARCH 7, 2025
Dubbed the Clear Collaboration Policy, the rule would still require agents to advertise listings on a multiple listing service (MLS), but it would allow sellers and agents to decide on how theyre advertised after that. The brokerages plan begins with Private Exclusives, which come up in search results but arent directly advertised.
Housing Wire
MARCH 14, 2025
This highlights the enormous opportunity ahead by capturing even a small fraction of this market through our digital transformation, expanded partnerships with traditional lenders and modernized advertising campaign and brand platform launching in Q2 this year, she said.
Expert insights. Personalized for you.
457 
Let's personalize your content