Remove 2027 Remove Loan Officers Remove Marketing
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Rocket to Purchase Redfin for $1.75B

Appraisal Buzz

Rocket will match homebuyers with the best real estate agents and the best loan officers across the combined companies. In 2024, Rocket saw an 8% year-over-year increase in purchase market share and aims to further accelerate growth through this acquisition.

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Rocket is acquiring Redfin’s huge flow of purchase leads. Can the mortgage giant convert them?

Housing Wire

“ It won’t do much now because their market shares are relatively small, but in a couple years they’re going to have a wall of scalps,” said one attendee. When these clients are then connected with the best agents and the best loan officers, it creates a virtuous cycle. billion deal for Redfin.

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First Financial Bank to invest $700M by 2028 in affordable mortgages

Housing Wire

Another $700 million is expected to be invested in mortgage lending, with a focus on rural areas, the development of community mortgage loan officers, small-dollar mortgages and home improvement loans, among other products for LMI borrowers.

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The Post-COVID shift: What Amazon and Zillow can’t do

Housing Wire

Essentially, it means that even though the behemoths outnumber local lenders in funding and marketing spend, what they lack is something homebuyers want and need: advice and a personal relationship. If local lenders are strategic with that competitive advantage, that’s where they can win in their local markets. The future experience.