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Where real estate agents fit into Zillow’s grand vision

Housing Wire

Zillow, for years, made money selling leads to real estate agents, a practice that agents like Herrera already felt ambivalent toward. In 2020, the three-year-old Zillow Offers program, where Zillow itself buys a home and then resells it, made up the majority of both company revenue and expenses. Already a member?

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15 Facebook groups every real estate agent & broker should join today

Housing Wire

While new social media platforms seem to pop up all the time, Facebook remains a tried-and-true platform for real estate agents to grow their business in a variety of ways. Joining and engaging with groups of fellow Realtors on Facebook should be a key tool in every agent’s toolbox. Join Introverts in Real Estate 7.

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How to set up your real estate agent Facebook page to get more leads

Housing Wire

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!)

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No seasonal slowdown this year as real estate agents report a busier-than-usual fall

Housing Wire

Realtors can usually count on their biggest season being spring, followed by summer, but nothing about 2020 has been normal, including home-buying patterns. Kanacki said that when it came to seasonal buying, “we’re still riding the wave with 2020.” Now, believe it or not, fall home-buying season is in full swing.

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How to become a part-time real estate agent & get clients — fast

Housing Wire

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week. As a real estate coach, I hear this question all the time.

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Are AI real estate agents the future for homebuyers? These firms think so

Housing Wire

While some in the real estate industry are expecting to see a decline in the number of buyer’s agents as a result of the National Association of Realtors ‘ (NAR) nationwide commission lawsuit settlement agreement , others have taken it a step further and are betting their companies on it. Meet the AI real estate agent.

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How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

Technology has given consumers the power of choice and expedited the entire real estate purchasing process. The loan pre-qualification step is an area that almost all parties need for a successful outcome (consumers, real estate agents, loan officers, insurance agents).