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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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9 savvy strategies to get more real estate referrals

Housing Wire

A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. The receiving agent becomes the buyer or seller’s primary point of contact and representative, and the referring agent receives a referral fee if a transaction closes.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

We negotiated to get the sellers the highest price possible. Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners. Many of us are in sellers’ markets with very low inventory. The goal in prospecting FSBO sellers is to be that agent.

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A complete guide to understanding pocket listings

Housing Wire

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. While Im sure there are instances where this is unfortunately the case, there are legitimate reasons why selling off-market is in the sellers best interest.

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12 proven real estate scripts that boost confidence & earn more business

Housing Wire

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. These sellers were on the market with another agent before and could not sell. This is [name] with [brokerage].

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An agent’s guide to hiring a real estate photographer

Housing Wire

As a listing agent, showcasing your sellers properties in the absolute best light possible is a vital component of the service you provide them. It translates to getting more buyers through the door, more offers and more money in the sellers (and your) pockets. We had busy open houses and a full-price offer that first weekend.

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11 real estate social media marketing strategies that actually work

Housing Wire

So if you want to actually generate leads from social media, focus on telling stories that resonate with local buyers and sellers. So get over your fear of being perfect and just start creating content that resonates with buyers and sellers in your farm area. Having an open house? Touring a new listing?