article thumbnail

How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

article thumbnail

Study: Real estate firms thrive on repeat and referral business

Housing Wire

Referrals from past and repeat customers still generated the greatest number of inquiries for real estate firms in 2020 with 30% of brokerage business coming from this source, the same amount as in 2018, when the survey was last completed. In 2018, 1% of surveyed brokerages said their business came from open houses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Longest open house ever’ lasts 64 hours, raises $40K for Alzheimer’s

Inman

Fargo-based agent Kyle Olson lost his father to Alzheimer's in 2018. Since then, Olson has raised more than $40,000 for the Alzheimer's Association through several record-breaking open house events.

article thumbnail

Wells Fargo pays $96M to settle LO comp lawsuit

Housing Wire

Wells Fargo “failed to pay plaintiff and class members for all hours worked, including but not limited to, mandatory meetings, loan processing, training and coaching sessions, loan tracking, customer surveys, attending open houses, attending events and galas, and working on certain nights or weekends,” Kang’s complaint, filed in 2017, said.

Legal 488
article thumbnail

Black Americans still face massive housing barriers

Housing Wire

A 2018 study from the Brookings Institute found that in the average U.S. In the lender’s direct marketing and open house materials, the models were white. Empowering Lenders to Increase Homeownership with Opportunity Data. Presented by: iEmergent.

article thumbnail

Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Hosting an exclusive neighbor preview the hour before your public open house accomplishes a few things: it makes the neighbors feel special, gives them permission to be nosy, and allows you more face time with future potential sellers while demonstrating to them that you go above and beyond for your seller clients.

article thumbnail

A complete guide to understanding pocket listings

Housing Wire

One major benefit to agents of working with sellers is the incredible marketing opportunities that come with each listing: a sign in the yard, open houses, social media content, door knocking in the neighborhood these are just a few of the many ways to leverage your MLS listings to find more clients. Host a broker open house.

Sellers 333