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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Hosting an exclusive neighbor preview the hour before your public open house accomplishes a few things: it makes the neighbors feel special, gives them permission to be nosy, and allows you more face time with future potential sellers while demonstrating to them that you go above and beyond for your seller clients.

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Black Americans still face massive housing barriers

Housing Wire

A 2018 study from the Brookings Institute found that in the average U.S. In the lender’s direct marketing and open house materials, the models were white. Empowering Lenders to Increase Homeownership with Opportunity Data. Presented by: iEmergent.

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A complete guide to understanding pocket listings

Housing Wire

Over the years, the term pocket listing has developed a negative connotation, as people sometimes think this is just a strategy used by sleazy agents to double-side a transaction and not get the highest price for the seller. Host a broker open house. Fewer marketing opportunities.

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12 proven real estate scripts that boost confidence & earn more business

Housing Wire

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. Finding buyer leads at open houses Every agent has their own style when it comes to hosting open houses.

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Can 3-D printed homes help solve the housing crisis?

Housing Wire

TreeHouse worked with Tesla on an ecofriendly home battery and opened a 25,000-square-foot retail store in Dallas. But the company was out of business by 2018. Then, there was an $11,000 financing cost, a $49,000 tab for an open house and general expenses, and $28,000 toward a real estate agent’s sales commission.

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9 savvy strategies to get more real estate referrals

Housing Wire

Developing a trusted referral network can generate new business for you (and your network). Perhaps an unrepresented buyer came to their listing’s open house and the agent doesn’t want to do dual agency. She developed training materials, classes, and coaching programs for her fellow introverts.