How 2020 raised the stakes for the mortgage industry
Housing Wire
DECEMBER 2, 2020
Prior to 2020, the mantra around the mortgage industry going back to 2016 was that launching a new “digital experience” was the equivalent to table stakes in poker. Quicken Loans started the game with their Rocket Mortgage “Push button, get mortgage” Super Bowl ad in 2016. Lenders immediately began to race to catch up.
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