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Cracking the code on marketing to the Realtor channel

Housing Wire

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. HousingWire: What’s happening right now in the Realtor world that lenders should know more about? This has created an environment of scarcity.

Realtors 366
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Serene Smith leaves COO role at RE/MAX

Housing Wire

Smith has been with the company since 2006. In a first-quarter earnings call last month, RE/MAX executives told investors that they believe the productivity of RE/MAX agents will help the firm succeed following the agent commission settlement agreement by the National Association of Realtors.

Brokerage 459
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Buyers viewed just eight homes before making their purchase

Housing Wire

In 2021, homebuyers who successfully purchased a home viewed a median of only eight properties before completing their transaction, according to a report by the National Association of Realtors , published on Tuesday. NAR Research has tracked the number of homes viewed since 1987 and eight is the lowest number on record.

Buyers 448
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Rising home prices take a toll on pending home sales

Housing Wire

in October – the second consecutive month the index has fallen as affordability strains the market, a recent report from the National Association of Realtors said. Realtors cited a combination of high demand and low inventory, which are making conditions more competitive and exerting upward pressure on prices. compared to a year ago.

Inventory 535
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Housing market inventory is starting to recover

Housing Wire

“The March pace was the second strongest since 2006, surpassed only by this past December’s reading,” Duncan said. Single-family housing starts ended 2020 on a high note, reaching a 1.338 million-unit pace in December — the highest pace since 2006. from February. from February’s rate of 1,146,000.

Inventory 545
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Why is the housing market thriving in a pandemic?

Housing Wire

1 reason,” said Lawrence Yun, chief economist of the National Association of Realtors said in an interview with HousingWire. It was the highest sales level since 2006 and the biggest monthly increase on record. The buyers are coming in because of the low interest rates – that’s the No. million in July, NAR said in an Aug.

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Average mortgage rate falls to 2.91%: Freddie Mac

Housing Wire

That beat the prior record gain of 21% set a month earlier, as low mortgage rates fueled demand for real estate purchases, the National Association of Realtors said in a report on Friday. million in July, the highest level since 2006, the report said. The median price increased 8.5%

Mortgage 526